Robinsons Hotels and Resorts (RHR), the hospitality arm of Robinsons Land Corp., has earmarked P10 billion over the next three years to develop new hotels across the Philippines, reflecting the company’s bullish outlook on the tourism and hospitality sector.
RHR senior vice president and business unit general manager Barun Jolly said in a recent interview that the investment would fund four of six new hotels in various stages of planning and construction.
“We are, over the next three years, spending P10 billion in our investment in hotels,” Jolly said.
“We believe that the Philippine promise of hospitality is very big. We have to really introduce and produce very high-quality, premium hotels for people to truly experience the warmth of Filipino hospitality,” said Jolly
The expansion is heavily focused on its upper upscale and luxury segments. Jolly noted that the group’s fastest-growing segment for hospitality is upper upscale and luxury, led by the growth of the middle class.
“Around 60 percent to 70 percent of our growth will come from Grand Summit, while the rest will come from Fili and Nustar,” he said.
RHR operates 31 hotels in 20 locations nationwide, offering about 5,100 rooms, making it one of the largest hospitality groups in the Philippines.
It operates a diverse mix of six homegrown brands—Go Hotels, Go Plus, Summit, Grand Summit, Fili and Nustar—and has partnerships with four international brands, including Crowne Plaza and Holiday Inn (IHG), The Westin Manila (Marriott) and Dusit Thani Mactan Cebu (Dusit International).
Upcoming developments include Summit Villa Siargao, a 19-key boutique resort set to open next year, and Fili Bridgetown, an ultra-luxury five-star hotel slated for early 2027.
The Bridgetown property will feature one of the largest pillarless ballrooms in Metro Manila, accommodating up to 2,000 guests.
Other hotels are also underway in Bohol, Pangasinan and Cebu, with a new Grand Summit Pangasinan scheduled to open in the first quarter of 2027.
The company’s recently-opened Nustar Hotel in Cebu, its first ultra-luxury property, is operating at over 70 percent occupancy, even in its soft-opening phase.
Jolly also expressed optimism for the Philippine tourism industry, given government initiatives such as visa-free entry for Indian tourists and new direct flights between Delhi and Manila, which are expected to boost arrivals.
 plans to invest $\text{P}10$ billion over the next three years to develop new hotels in the Philippines, focusing on its upper upscale and luxury brands like Grand Summit, Fili, and Nustar to meet rising demand.){kind=link}