MANILA—The Department of Trade and Industry (DTI) and on-demand delivery platform Lalamove have teamed up to launch PadaLala 101, a safety-awareness campaign designed to help Filipino consumers and partner drivers dodge delivery slip-ups and scams during the holiday rush.
The initiative comes as online transactions, including parcel deliveries, continue to be the top source of consumer complaints in the Philippines, reflecting the nation’s fast-growing digital economy.
The campaign features a short video series posted on Facebook, TikTok and YouTube, targeting both customers and partner drivers. The videos offer practical advice, such as confirming the partner driver’s name and plate number before handing over a package to prevent fake bookings, ensuring the correct location pin is set, and matching the parcel size with the appropriate vehicle to avoid damage or overloading. DTI representatives validate the advice in each clip.
The initiative is timed for the peak e-commerce traffic of the holiday season. The videos distill basic precautions, like double-checking delivery details—address and contact number—before hitting “Book Now.”
“Consumer education is key to a safer and more e-commerce environment,” said DTI E-Commerce Bureau officer-in-charge Eryl Royce Nagtalon.
Nagtalon commended Lalamove for “taking the lead in promoting responsible delivery practices and working closely with DTI to educate and protect the public.”
This partnership aligns with the core objective of Republic Act No. 11967, or the Internet Transactions Act of 2023, to build trust in e-commerce, said Nagtalon.
Lalamove echoed the call for shared responsibility. Lalamove Philippines managing director Djon Nacario said “PadaLala 101 is about making safety second nature for everyone who books or receives a delivery.”
“We’re also continuously working on various ways to ensure that consumers and drivers are safe and protected from scams and mishaps,” said Nacario.
The boom in online commerce in the Philippines has increased the potential for mistakes and scams. Philippine e-commerce hit $28 billion in 2024, according to Payments CMI data. In 2023, nearly one million new business names were registered with the DTI, with more than 18,000 under “Retail Sale via Internet.”
