Home Credit Philippines is on track to reach a record P100 billion in loan receivables in 2025, led by strong demand for consumer financing and an expanding retail presence, according to chief marketing officer Shiela Paul.
The non-bank financial firm has grown its customer base to 12.2 million as of July 2025, up from 11 million at the end of 2024.
“The growth in the market has accelerated compared to last year, with new customer acquisition about 20 percent higher,” Paul said during a briefing on Thursday at the sidelines of the Future Focus: Building Tomorrow Together event in Bonifacio Global City.
Home Credit has expanded its network to 18,000 partner stores nationwide, supported by its largest-ever field sales force of 10,000 associates.
The company’s loan receivables climbed to P85 billion by June 2025 from P74 billion in December 2024. Paul expressed confidence in crossing the P100-billion mark within the year.
The firm is also doubling down on its partnership with Apple, projecting P20 billion in iPhone sales this year after generating P10 billion in 2024.
“iPhone has become the biggest single mobile brand in our portfolio, surpassing the mid-range Androids,” Paul said, adding that the upcoming iPhone 17 release is expected to further drive demand.
She said televisions remain the top financed item, followed by refrigerators and air conditioners. Regional expansion has also been strong, particularly in Mindanao, with more outlets and payment options supporting wider customer reach.
Paul said Home Credit now offers more than 40,000 payment channels nationwide, ranging from banks and e-wallets to pawnshops and over-the-counter outlets. Most online payments come at no extra cost to customers, part of efforts to make loan repayments as convenient as possible.
The company’s customer base skews younger, with the largest influx of new clients between the ages of 26 and 32. On average, its core customers remain women in their mid-30s, who are often the household decision-makers for big-ticket purchases, it said.
