Nine out of 10 shoppers on the e-commerce platform Lazada rely on artificial intelligence (AI) for product recommendations, highlighting the technology’s growing influence on online buying behavior.
Lazada head of user operations Pauline Castro said at the launch of the 9.9 Mega Brands Sale on Thursday that company’s AI engine, “Lazzie,” continues to create a more personal and seamless shopping journey for users.
Castro said Lazzie curates product funnels based on browsing habits, purchase history and shopper preferences. “Our 9.9 Mega Brands Sale will not just feel bigger – it will feel more personal, intuitive, and seamless,” she said.
Despite the widespread adoption of AI among shoppers, only 26 percent of merchants on the platform have integrated AI into their accounts. Castro said this is a gap the company is working to close.
“We saw a very good reception among our sellers. Around 67 percent already expressed strong satisfaction for existing AI features,” Castro said.
To increase AI adoption among merchants, Lazada has introduced new tools, including smart product optimization and listing, AI-powered translations, AI-driven selling funds and real-time assistance.
These features are designed to help merchants, especially small businesses, improve efficiency in demand forecasting, inventory management, and marketing without heavy upfront investment.
The company also rolled out an “AI readiness label” to guide sellers in adopting technology at different stages of their operations.
Castro said she has high expectations for the rest of the year after the company’s 6.6 sale, which generated sales three times greater than its 12.12 event. She attributed the growth to AI-powered personalization and smarter seller tools.
“With our AI tools, we are not just enhancing the shopping journey for customers, we’re also enabling sellers to make smarter, data-driven decisions at every stage of their business,” Castro said.
