Converge ICT Solutions Inc., a leading Philippine broadband and technology provider, on Tuesday unveiled a refreshed corporate identity, marking a shift from a traditional telecommunications provider to a forward-looking technology company.
The new logo was introduced during the company’s Mid-Year Townhall, where Converge leadership also shared performance highlights for the first half of 2025 and outlined future growth plans.
“This new corporate identity was created with the future in mind,” Converge president and co-founder Maria Grace Uy said.
“We’re at an inflection point in our journey — from simply connecting people through fiber broadband to delivering digital-first, value-added solutions. Our transformation into a full-fledged techco is well underway, and this refreshed identity captures that momentum. It represents our charge to go from fiber to the future, a future where technology and humanity converge,” she said.
The redesigned logo features an icon made of three bold, upward-flowing swoosh strands that form a letter “C,” symbolizing the company’s transformation and forward trajectory. Each strand represents a key pillar for Converge: connectivity, intelligence, and experience.
“The strands convey movement, energy, and growth — mirroring our mission to go beyond building networks to enriching lives and enabling dreams,” Converge chief executive Dennis Anthony Uy said.
“It’s a visual representation for how we’re leaping into the future — together with our customers, partners, and communities. It captures our desire to power the digital journeys of tomorrow,” he said.
Accompanying the icon is a bolder, more polished typeface. The new logo retains its teal color as a nod to its roots but uses a darker shade to signify the company’s deeper commitment to innovation and technology.
The new visual identity will be rolled out across all Converge corporate materials and applied to its house brands and sub-brands, including its flagship FiberX postpaid product, low-cost BIDA, and pre-paid Surf2Sawa brands.
The corporate rebranding extends beyond the logo to an updated Vision, Mission, and Values statement that reflects Converge’s evolution into a technology company.
Converge now aims “to be the foremost technology leader that powers the digital journeys of tomorrow, uplifting the human spirit and moving the country forward.” Its broader mission is “to enrich everyday life through inspired innovations and human-centric solutions.”
Its new core values are: Malasakit (Empathy/Compassion), Innovation, Customer Centricity, Excellence, Passion for Learning, Inclusivity, and Courage.
Converge also rolled out an Employee Value Proposition designed to align its workforce and future employees with the company’s broader transformation goals and foster a shared sense of purpose.
As part of this new chapter, Converge also announced key leadership changes that took effect on July 1. The board of directors appointed Benjamin Rex Emilio Azada as the new chief operations officer, following the retirement of long-serving executive Jesus Romero.
Azada, previously the company’s chief sustainability officer, passed on that responsibility to Laurice Esteban-Tuason, who now serves concurrently as corporate sustainability officer, corporate compliance and data protection officer.
Deputy chief finance officer Christine Renee Blabagno was named chief risk officer, tasked with strengthening Converge’s strategic risk management.
Azada also handed over his commercial duties to Converge homegrown executive John Paul Aguilar, who was named as head of the consumer and SME business unit.
“The future really looks exciting and brighter for Converge. With a fresh vision and broader mission, we are charging ahead with this new brand identity, but at the heart of it all is really our commitment to leave no one behind in this digital age, to make sure that technology serves humanity,” Azada said.
