OVER the last 12 months, Tala Philippines has planted the seed of hope for the Global Majority with a belief that every small act of cultivation holds the promise of significant change. And true enough, 2025 has seen success and sustained growth for Tala as it actively diversified the tools of empowerment beyond just credit, bringing financial access closer to many Filipinos in need.
This year, Tala Philippines has reached 4.5 million customers nationwide, a record-breaking number to its expanding customer base. This, coupled with over 28 million total disbursed loans amounting to P137 billion, reflects Filipinos’ increasing trust in Tala as their financial partner for long-term growth. It also reaffirms its commitment of advancing financial inclusion for the underbanked population.
Moving beyond loan access, the company also launched its new campaign, TALAverse: Patas Na Ang Laban! that aims to actively promote fairness and equal access to financial services for all. Through this narrative, it shows how Tala levels the playing field by providing flexible and convenient online credit that ensures foundation and opportunity to grow, succeed, and rise above life’s challenges.
As the highlight of the event, Tala introduced award-winning actress, mom, and entrepreneur, Judy Ann Santos, as its very first brand ambassador. Since entering the Philippines in 2017, Tala has finally chosen the face that best embodies its promise to its customers: that Tala can be Filipinos’ “kasangga sa laban ng buhay” in a world where financial empowerment is a superpower, and that the everyday Filipinos (mothers, workers, dreamers) get to be the heroes in their own life transformations.
Tala also took this year to further boost its social media engagement with a fresh digital initiative of a TikTok game filter within the TALAverse campaign. This interactive branded mission was developed in collaboration with influencers and offered users a chance to win raffle prizes by simply using the filter, uploading the video, and following the entry guidelines.
As part of expanding its reach, Tala also brought its flagship financial literacy program, TALAkayan with Salve Ibañez, from in-person workshops into the digital space. These online episodes are released every Saturday across Tala Philippines’ official Facebook, YouTube, and TikTok pages, highlighting the company’s efforts to help Filipinos navigate their financial journeys.
This strengthened commitment to building a financially informed and empowered Philippines did not go unnoticed as it garnered distinction from award-giving bodies, gaining momentum and recognition locally and in Asia.
Notably, Tala’s workshop series, TALAkayan with Salve Ibañez, has been presented with a Bronze Stevie® Award at the Asia Pacific Stevie® Awards held in Seoul, South Korea last May for the Innovation in Community Relations or Public Service Communications category. In the same year, TALAkayan was also given an Excellence Award and got recognition in the Community Relations and Corporate Social Responsibility category at the Philippine Quill Awards.
