Lazada Philippines said it is strengthening its commitment to innovation by integrating artificial intelligence (AI) into key aspects of the seller journey, from sales forecasting and inventory management to content generation and customer engagement.
“Our investments in AI are designed to empower all sellers, whether they come from established brands or are first-time entrepreneurs,” said Lazada Philippines user product operations head Pauline Castro.
AI adoption is streamlining what were once labor-intensive tasks. Features such as automated product descriptions and and image enhancements enable even small-scale sellers to elevate their online presence and compete effectively.
Joson of Cloud Logic, a LazMall seller, said merchants on the platform are using AI to predict sales by analyzing the past five years of data.
“It helps us align our manual forecasts and prepare more accurately. That kind of insight is incredibly valuable as the platform grows more competitive,” Joson said.
Lazada is complementing its AI offerings with learning resources and programs to help sellers build digital capabilities, contributing to a more inclusive and future-ready e-commerce ecosystem.
“Integrating AI into core parts of the platform helps them make informed decisions and boost efficiency, ultimately enriching experiences for both sellers and customers,” Castro said.
