The Philippine Retailers Association (PRA), the national organization of top retailers and allied industries is holding the 30th National Retail Conference and Expo (NRCE) on Aug. 29 to 30, 2024 at the SMX Convention Center Manila with the theme “Retail Today, Empowering Tomorrow”.
It curated two compelling sessions that would delve into the evolution of brick-and-mortar stores and the sudden rise of online platforms as indispensable tools for customer outreach and engagement.
The retailing industry has undergone significant transformations in recent years, marked notably by the dynamic shift of stores between online and offline platforms.
Industry leaders Ayala Malls chief operating officer Paul Birkett and Araneta City senior vice president for malls and office leasing Lorna Fabian will collaborate in a session titled “Revitalizing Retail: Unveiling Powerful Insights and Strategies from Legacy Malls” to highlight the imperative need for malls to adapt and innovate.
Complementing the discussion is the session “From Likes to Sales: TikTok’s Influence in the Business World.” The session will spotlight TikTok’s ability to rapidly amplify content to millions, making it a powerful tool for expanding market reach and converting digital engagement into tangible sales.
Featuring Jonathan Ong, country head for TikTok’s SMB in Singapore, Malaysia, and the Philippines, the session will showcase how TikTok continues to lead in transforming digital interactions into real-world business success.
The 30th NRCE promises unparalleled learning sessions and showcases world-class solutions that defy conventional practices, empowering businesses to thrive and grow.
