Ultherapy, a non-invasive skin tightening & lifting treatment, has revealed its newest brand ambassador, celebrity, and fashion maven, Heart Evangelista.
In its grand launch last Feb. 5, the beauty treatment brand announced its collaboration with Heart for its ‘The Power of U’ campaign, which aimed to inspire people to embrace their authenticity and boost their confidence.
“Our goal is simple, and that is to provide a gold standard for our clients and empower them with a sense of confidence that extends beyond outer beauty,” said Tetet Go, the sales and marketing director of Vanguard Aesthetics.
“With this new campaign, we want to continue leading the way in redefining beauty standards, encouraging individuals to celebrate their uniqueness. We believe that Heart is the perfect face of tenacity, grace, confidence and has the biggest heart – someone who truly understands her power,” she said further.
Heart expressed her excitement about taking on her new role as ambassador for Ultherapy.
“I’m excited to take on this new role as we not only celebrate the beauty that is not just on our skin but also reflects the confidence within us,” the fashion icon said.
Heart firmly stated that she took up the part to represent the brand because it has come to be a part of her maintenance routine, which was important for her as someone who took the time to take care of herself.
Heart further revealed that she had been using Ultherapy for roughly more than three years.
“I do it to sculpt my face but now, it’s for the skin also para mas snatched,” she explained, also noting that she used to have the treatment for her jaws before eventually focusing on her neck, eyelids, and brows.
In the interview following the event, Heart stated that the power in each person comes from their authenticity as well as their capacity to own up to their mistakes, noting that being more accepting of one’s self comes with age.
“Sometimes you keep going through the same patterns, actually. Like whether in love, with friendship, or with your co-workers. But you kind of develop a resistance to certain things. You become parang mas… strong. Resilient,” she added.
The Ultherapy ambassador further noted how much she valued authenticity, with it being one of her motivations for pursuing the creation of a YouTube channel so she could showcase her true self to the public.
“Having the confidence to show your true self and bare the real you as a person that’s distinct, relatable, and true is what people can be inspired by,” said Heart.
Ultherapy is a US FDA-approved skin tightening procedure that uses micro-focused ultrasound with real-time visualization (MFU-V), with a non-invasive nature. It has partnered with over 100 clinics all over the country.