The Philippines is No. 1 in terms of social media users aged 16 to 64 years old, a report by two international researchers stated.
According to the 2023 Global Digital Report by Meltwater and We Are Social, 46 percent of Filipino social media users aged 16 to 64 admitted they follow influencers and other social media experts.
Next to the Philippines is Nigeria (45.4 percent), Brazil (41.7 percent), Kenya (35.2 percent), South Africa (34.6 percent), Indonesia (34.4 percent), Saudi Arabia (30.1 percent), Colombia (29.6 percdent), Mexico (28.2 percent) and Malaysia (28.1 percent).
Russia is at the tail-end with 6.3 percent, while Turkey had 11.7 percent; Japan, 12.8 percent; Greece, 14.0 percent; and China, 14.5 percent.
Globally, the report said that of the social media users from ages 16 to 24 years old, 30.6 percent are females and 24.3 are males. For ages 25-34, 27.3 percent are female and 22.8 percent are male.
The Philippinees also topped in internet users who watch vlogs each week, as well as the ratio of internet users who play video games, based on the same report.
The 2023 Global Digital Report showed various data from market research agencies, internet and social media companies, governments, public bodies, news media, and private individuals, as well as extrapolations and analysis of that data.
Meltwater is a software and online media monitoring company, while We Are Social is a creative agency actively involved in social media.
