The Figaro Coffee Group (FCG), one of the country’s rising food and beverage groups, and globally-renowned pretzel brand Auntie Anne’s are expanding their strategic alliance to develop new menu offerings and co-branded products.
Leveraging their six successful years of partnership, FCG and Auntie Anne’s are now looking at new beverage innovations, fresh concepts, and the latest trends in the industry to co-develop new products at affordable prices.
“FCG and Auntie Anne’s share the same vision of delivering high-quality food products to every Filipino at fair prices. Our partnership, which started in November 2016, has since proved to be mutually beneficial and has resulted in customer delight across our markets,” FCG Chairman Justin Liu said.
FCG first opened its doors to new partnerships in 2016, wanting to further promote its products and expand its market through different well-loved institutions.
This resulted in a customized coffee blend exclusive to Auntie Anne’s, served in 61 pretzel stores and kiosks nationwide, from Metro Manila to Davao.
The story of Auntie Anne’s began in 1988 in Pennsylvania, USA, with a modest stall in a farmer’s market which soon turned into a pretzel empire. The iconic pretzel brand has been in the Philippines for more than 25 years and can be found in several major malls within the country.
“We are excited to bring this venture to new heights. We are developing new joint products and more coffee concoctions that will cater to the different tastes of the wide customer base of both brands,” Liu stated.
“We are excited to bring this venture to new heights. We are developing new joint products and more coffee concoctions that will cater to the different tastes of the wide customer base of both brands,” the executive added.
Auntie Anne’s pretzels, whether sweet, salty, or savory, have proven to be a classic crowd favorite to enjoy at any time of the day. To better cater to the Filipino palette, Auntie Anne’s focused on introducing additional crowd-favorite flavors to its local menu.
For Auntie Anne’s, FCG is the perfect partner to the “world’s most loved pretzels.” Freshly brewed coffee made from Figaro’s finest beans, paired with Auntie Anne’s classic golden brown, buttery pretzels is certainly a match made in heaven.
As a result, FCG developed an exclusive blend that pairs best with the prestigious pretzels. Customers can enjoy a blend of high-mountain medium roast Arabica with a hint of Excelsa, for a smooth finish, with notes of chocolate, caramel, and nutmeg.
“We wanted to partner with an established coffee brand in the country. We intend to grow this partnership by coming up with more co-branded products and menu offering,” Auntie Anne’s Philippines chief operating officer Mikkel Parris said.
Being a homegrown Filipino brand, FCG continues to be proud of its signature blend, finding ways to introduce its products to more customers nationwide through partnerships with brands like Auntie Anne’s.
FCG is set to end the year with 150 branches nationwide, across its brands Figaro Coffee, Angel’s Pizza, and Tien Ma’s Taiwanese cuisine, wanting to deliver its products to untapped yet high-demand areas in the country while Auntie Anne’s aims to have over 100 stores in the near future.
