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Monday, February 17, 2025

Making posh move in beauty market

Skincare brand Posh Skin Co. has named Gen Z celebrity  Niana Guerrero  as its first brand ambassador, aiming to strengthen its connection with young Filipinas seeking effective and stylish skincare solutions.

The partnership follows Posh Skin Co.’s recent retail launch at Watsons in December. The brand’s four original pimple patch designs are now available in 100 Watsons stores, with plans to expand to over 800 locations nationwide by the end of 2025.

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Content creator Niana Guerrero is named as the newest ambassador of Posh Skin Co.

Posh Skin Co. introduced its fashionable pimple patches online in mid-November, quickly attracting the attention of young skincare users. Guerrero, known for her viral dance videos and influence on TikTok, discovered the patches online and shared a video wearing them, which generated significant interest. This interaction led to the brand partnering with Guerrero.

The pimple patches feature creative designs and active ingredients like salicylic acid, hydrocolloid, tea tree oil, and aloe vera, offering both skincare benefits and a way for users to express their personal style—an approach that resonates with Gen Z consumers.

As part of the collaboration, Guerrero will also design her own line of pimple patches for Posh Skin Co., with the collection set to launch later this year.

Posh Skin Co.’s pimple patches are available for P199 on Shopee, Lazada, TikTok Shop, the official Posh Skin Co. website, and select Watsons stores nationwide.

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