For about 43 years now, Ford pick-up trucks claim to have set a global standard, with the Ford’s F-series among the best-sellers in the American car firm’s lineup.
Four decades and still counting, Ford pays homage to its F-150 pick-ups by offering two variants via the digital platform: F-150 4x4 Platinum SuperCrew AT and F-150 4x2 Lariat SuperCrew AT.
“The F-150 is definitely a strong addition to our pickup truck portfolio as we continue to lead the segment with the widest range of trucks, now totaling fifteen (15) variants. The F-150 is packed with segment-defining features and capabilities that have made it the truck of choice across America and the world,” said PK Umashankar, managing director, Ford Philippines. “We are excited to bring back this legendary Ford truck to Filipino customers who seek next-level power and refinement in their pickup.”
The F-150 powertrain is equipped with 3.5L V6 EcoBoost engine with Auto Start-Stop Technology, capable of generating 380PS of power and 637NM of torque. This is coupled with a 10-speed automatic transmission with SelectShift to deliver tremendous power for heavy-duty use while staying exceptionally fuel efficient. An Electronic Shift-On-The-Fly (ESOF) 4x4 System comes equipped on the F-150 Platinum variant.
Exclusively on the F-150 4x4 Platinum AT exterior is a silver mesh satin-aluminum grille and tailgate applique, chrome side mirror caps, door and tailgate handles, tail-gate step with tail-gate lift assist, bright beltline moldings, high-gloss black B-pillar applique and platinum badge on fender sides, twin panel moonroof, as well as power deployable running boards.
The Philippine-spec F-150 4x2 Lariat AT variant is one step ahead from the standard Lariat variant as it comes with the sport appearance package with a body-color grille with black mesh, side mirror caps, door and tailgate handles, magnetic angular step bars, and SPORT box decals. The interior also features a unique Lariat finish on the instrument panel, media bin lid and doors, as well as leather seats
The F-150 is also equipped with a host of smart and safe features that enhance the driving experience for both drivers and passengers.
The F-150 features Ford Co-Pilot 360 - Ford’s safety suite composed of Pre-Collision Assist with Autonomous Emergency Braking (AEB), Adaptive Cruise Control (ACC), Blind Spot Information System (BLIS), Lane Keeping System (LKS) and Auto-High Beam Headlamps.
For convenience, it is equipped with a remote start system, remote tailgate release, 8-inch LCD touchscreen, SYNC® 3 with AppLink®, Apple CarPlay® and Android Auto™ compatibility, 2 smart-charging USB ports and 12V Powerpoint, navigation system, 8-inch productivity screen in the instrument cluster, and a 10-speaker with subwoofer sound system powered by Bang & Olufsen.
The F-150 is packed with driver-assist technologies (DAT) which include 360-degree camera with split-view display, Active Park Assist, Curve Control, Hill Start Assist, SOS Post-Crash Alert System™, Trailer Sway Control, Rain-Sensing Wipers, and Reverse Sensing System.
The F-150 will be available at Ford dealerships nationwide beginning June 25, 2020, with a starting retail price of Pp2,698,000 for the F-150 4x2 Lariat SuperCrew AT and Php2,998,000 for the F-150 4x4 Platinum SuperCrew AT.