Class act: Isuzu tops Category 3 sales

The Truck Manufacturers’ Association (TMA) and the Chamber of Automotive Manufacturers of the Philippines (CAMPI) issued a joint report for 2018 showing that Isuzu emerged as the top-selling brand in the light duty truck (Category 3) segment. Isuzu had total unit sales of 3,965 from January to December 2018, capturing 55.5% of the market share in that category. 

TMA and Campi  said Isuzu Philippines Corp.  likewise increased its market share in that category compared to 2017 sales figures, when it had a 53.7% share of the market. 

Isuzu  continued its market dominance in the light duty truck category for 20 consecutive years, dating back to 1999.

light duty truck (Category 3)

The Isuzu brand also topped the overall Category 3, 4 (medium duty and buses) and 5 (heavy duty trucks) segments in the TMA-CAMPI yearend 2018 sales report, extending its dominant streak to 19 consecutive years.

Isuzu Philippines Corporation President Hajime Koso attributed the brand’s continued success to Isuzu’s global reputation as a world-class truckmaker, the adaptability and versatility of its trucks, and the full aftersales service of an extensive nationwide dealership network. This comprehensive suite of products and services embodies IPC’s commitment as a “professional partner” to its customers.

“For decades now, Isuzu has been known globally for its durable and dependable trucks that can withstand any challenges in transport operations. And with our collaboration with local body builders, our trucks have also been creatively engineered and designed to be suitable for whatever purposes our customers demand. Equally important is the aftersales support we provide to our clients along with every purchase. This is the Isuzu Advantage.”

The Isuzu Advantage is the sum of IPC’s different customer support programs bolstering its world-class lineup of vehicles. The first advantage is IPC’s roster of durable, reliable, fuel-efficient vehicles. The second is its nationwide dealer network that now counts over 42 outlets complete with servicing facilities. The third is the reliable and prompt nationwide parts availability. Finally, IPC’s team of expert service technicians and field support personnel are on call to provide technical assistance whenever and wherever needed.

Koso added, “By being professional partners, IPC does not just supply world-class vehicles and treat our customers as mere clients, we treat them as partners. Their growth is essential to IPC’s growth, the development of the Philippine transport sector and of the economy in general. Hence, we provide total support to our partners’ businesses with great products and aftersales support.”

IPC’s aftersales support has been proven to be of world-class standards, with technical teams from IPC consistently winning in global competitions, the most recent just last December 6, when Team Pilipinas was hailed Grand Champions at the Isuzu I-1 Grand Prix World Technical Competition at the Isuzu Monozukuri Service Training Center in Fujisawa, Japan.

Topics: Truck Manufacturers’ Association , TMA , Chamber of Automotive Manufacturers of the Philippines , CAMPI , Isuzu Philippines Corp. , light duty truck (Category 3)
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