The country’s diesel authority recently celebrated its 20th year in the domestic market with a bang. Isuzu Philippines Corporation President Hajime Koso led the festivities and welcomed esteemed guests from Isuzu Motors Limited Japan headed by its President and CEO Masanori Katayama and Mitsibishi Corporation Japan EVP and Group CEO for Machinery Kazushi Okawa. “This country has become our second home and gave us the wings to soar higher than what we were 20 years back. We are looking forward to 20 years and more. To our loyal partners, may you continue to put your trust on us and we promise that we will be finding more ways to meet your expectations,” Koso said.
Fernando Zobel de Ayala led the local contigent with Deputy CEO of Ayala Automotive Holdings Manny Aligada and government officials Thomas Orbos, the MMDA GM and concurrent Undersecretary of the DOTC as Isuzu unveiled its latest innovation dubbed as the Blue Power Technology. Blue Power is an eco-friendly diesel engine designed and engineered to promote green technology.
Koso also revealed that the Blue Technology will be present on all vehicles in the Isuzu lineup sold in the domestic market. Their benefits include maximum engine output, cleaner emissions, superb fuel economy, as well as engine durability.The 4JJ1-TCX engine found on the D-MAX and mu-X is said to provide 177 PS and a maximum torque of 380 Nm. The engine is also designed to comply with EURO 4 standards.
Dealer principals and the motoring media also witnessed the presentation of the facelifted MU-X model which is now equipped with a six-speed transmission, for both manual and automatic variants. Other features of the MU-X includes Auto-Headlight Leveling, Hill Descent Control and 8-inch screen entertainment system with USB link and tex-to-speech navigation. The latest D-MAX offering now comes with Hill Start Assist and Hill Descent Control. It is also fitted with multiple USB ports to suffice the passengers’ need on the continuous use of their mobile gadgets.
As an added surprise to the night’s festivities, Isuzu also presented 20 vehicles to celebrate 20 years of local operations. Taking center stage of the night’s festivities were the N-Series light-duty trucks which not only received a fresh face but the also Blue Power EURO 4 engines, namely: the 4JH1-TC (NLR77 model), 4JJ1-TC (NLR85, NMR85 & NPR85 models) and 4HK1-TCN (NQR75 model). Further, their medium-duty truck lineup, F-Series, also sports the new Blue Power Technology. The 4HK1-TC (FRR); 6HK1-TCN (FSR and FVR) and the 6HK1-TCS (FVM) engines give these trucks more power and efficiencywhile complying with stringent EURO IV standards making these trucks more effective workhorses.
Their C & E Series line-up has made the monumental leap towards cleaner emissions: the 6WG1-TGR is now EURO compliant, meaning the engine has higher torque at low speed area due to the modified turbocharger and increasing engine displacement.
Koso said that they are confident that the new modifications to their full lineup will further affect sales positively across the board. “We are hoping yet we are confident that the Philippines will continue to patronize the brand with these substantial changes that we have introduced,” Koso noted.“We believe that these game changers are surely to hit it big in the local automotive industry,” he added.
The past 20 years have seen the company grow phenomonally with more than 30 thousand units sales, three times the company’s volume five years ago.” Our mu-X model sold the highest number of units here in the Philippines compared to any other country in the world. ‘‘Our trucks hold the No. 1 position in total truck sales for 17 consecutive years; and in 2016, our total truck sales reached more than 6,000 units, more than triple our sales in the past years,” adds Koso.