From two to eleven seater MPV. That in a way sums up the new STARIA multipurpose vehicle which Hyundai Motor launched a few days ago via a digital world premiere, establishing a model for its future Purpose Built Vehicles (PBVs).
STARIA is Hyundai’s response to shifting consumer needs by offering them purposeful, innovative features and redefining in-car travel experiences in line with the company’s vision of ‘Progress for Humanity.’
It is available in 2- to 11-seat configurations and in two variants: STARIA and STARIA Premium, the latter elevating mobility to the next level with upgraded features and variant-exclusive finishes for a more luxurious look and feel.
“We are thrilled to introduce STARIA, which represents our latest effort to spearhead the evolution of mobility, and to address emerging lifestyle needs as we adapt to new ways of living,” said Thomas Schemera, Executive Vice President and Global Chief Marketing Officer. “STARIA is a step forward in connecting us more closely with our environments so that we can get more out of our everyday lives and do more for ourselves in transit.”
STARIA will go on sale in select markets starting from the second half of 2021.
Evoking the streamlined form of a spaceship, Hundai says STARIA’s sleek exterior is defined by a single stroke running from front to rear — inspired by the curve of light that illuminates the Earth’s horizon at sunrise when viewed from space.
STARIA Premium model features a variant-exclusive tinted brass chrome treatment, applied to the Hyundai emblem, grille, headlamp bezels, front and rear bumpers, wheels, side mirrors and door handles to emphasize the vehicle’s premium and modern look.
STARIA models are available in eight exterior colors: Abyss Black Pearl, Creamy White, Graphite Gray Metallic, Moonlight Blue Pearl, Shimmering Silver Metallic, Dynamic Yellow, Olivine Gray Metallic and Gaia Brown Pearl.
The driver and passenger seats in the first-row are designed to offer a feeling of space and comfort. STARIA’s simple interior layout focuses only on the essentials to provide more room and flexibility to passengers. A glove compartment in the first-row passenger’s seat is moved forward to provide extra legroom space.
The driver’s seat has a futuristic high-tech look with an advanced 10.25-inch front display screen, touch-based center fascia and a button-type electronic shift lever.
STARIA Premium offers a variety of additional interior features that will transform the passenger’s mobility experience. The 7-seat Premium model is equipped with Premium Relaxation Seats in the second row that recline electronically and also have sliding capabilities for easy reach or to maximize cargo space.
The 9-seat Premium model’s individual seats in the second row can swivel 180 degrees to face passengers in the third row. This makes STARIA Premium ideal for corporate vehicles or mobile offices as passengers can turn their seats around and conduct meetings face to face. Families will also find these swiveling seats convenient as rear-facing passengers will have easy access to those seated in the third row.
STARIA offers powertrain options of a diesel-powered 2.2-liter VGT engine and a gasoline-powered Smartstream G6DIII 3.5-liter MPI engine.
The diesel engine is mated with either a six-speed manual or eight-speed automatic transmission, delivering an estimated power output of 177 PS and 44 kgf-m of torque. Its high-efficiency, air-cooled turbocharger has an improved compressor and turbine wheel performance for better low speed torque performance.
The gasoline-powered G6DIII 3.5-L MPI is mated to an eight-speed automatic transmission, delivering an estimated power output of 272 PS and 33.8 kgf-m of torque. e calipers and discs provide stable stopping power even with the model’s large size.