Honda puts on a brave front, sets twin launches
Honda Cars Philippines vice president for sales Louie Soriano said the two launches are expected to boost October sales, shrugging off a lethargic market reeling from the impact of the virus pandemic. “So, with the new launch that we’re going to do this October, perhaps that’s going to help us achieve our target for the rest of the year,” he said during the virtual celebration of Honda Philippines 15th anniversary Thursday. “We are going to make sure that the market is going to be excited about it. So basically, at this moment, we are studying the market, and based on that demand, based on the needs of the market we’re going to introduce a model that would cater to the needs of the market,” he said. Soriano noted that the industry has not been performing very well, because of the pandemic. “In fact, the latest data would show that the industry has only performed about 40 percent performance. And basically we are above that performance as of September,” he said. The 15th anniversary celebration is a expression of gratitude to Honda stakeholders, not only to the customer, but also to all those who are part of Honda that like the community, the associates, our dealers and others, Soriano said.