Bermaz Auto Philippines, the official distributor of Mazda vehicles in the country, showcased five variants of the much-anticipated Mazda3 to an excited community of Mazda enthusiasts and members of the motoring press. The Mazda3 Elite 4-door Sedan and 5-door Sportback variants come with the highly fuel-efficient 1.5-liter Skyactiv-G engine while the Mazda3 Premium variants feature the more powerful 2.0-liter engine along with additional safety and comfort features.
The all-new Mazda3 pioneers the new era of Mazda Premium by elevating the nameplate’s already exceptional driving experience together with even higher levels of design, craftsmanship, engineering and safety.
The all-new Mazda3’s mission is to amaze and delight customers all over the world. To achieve this, Mazda has applied its human-centric philosophy for dramatic improvements in every area: design, driving performance, NVH, environmental performance, and quality feel. “We are proud to finally introduce the all-new Mazda3 to the Philippine market”, shared BAP president and CEO, Steven Tan. “Mazda has raised the standards of quality, craftsmanship and safety to never-before experienced levels in this class. Through exquisite design, superior finish, refined quietness and engaging vehicle dynamics, owners of the all-new Mazda3 will surely experience class-above driving pleasure.” Tan added, “This is a bold new step for Mazda as we deliver on our promise to give our loyal customers the true premium driving experience they deserve.” More than 19,000 Mazda3s have been sold in the since its 2004 introduction into the country. This makes the Mazda3 the most successful Mazda model on record in the country.
Since its initial worldwide launch in 2003, the Mazda3 has sold more than 6 million units globally, delivering driving joy to customers around the world. The theme of development for the all-new Mazda3 was to make it “an object of universal desire”. Mazda designers and engineers sought to make a car that would evoke longing in any person. To achieve this end, a new definition of beauty that showcased the “less is more” Japanese minimalist aesthetic was adopted in the Mazda3’s design. This newfound philosophy was further echoed by the Mazda Vision Coupe, the Japanese car company’s award-winning concept car unveiled in the 2017 Tokyo Motor Show. Without the usual character lines that defined traditional car designs, a cleaner more sophisticated presence was achieved. With the all-new Mazda3, these design cues take the shape of two distinct forms that personify works of art.
Achieving a clean exterior finish is part of the design direction for the Mazda3. By hiding the windshield wipers, embedding the washer nozzles within the wiper assemblies, as well as hiding the traditional driver’s side key hole and adopting locking and unlocking sensors behind the main door handles and underneath the tailgate logo, Mazda designers achieved a cleaner and more mature air of premium quality that doesn’t rely on flamboyant and pretentious displays. The Mazda3 Sedan was made to appeal even more to those who respect tradition, conventional wisdom and rules while radiating beauty even at first glance while the Sportback is a realization of the “Beauty in Subtraction” in design.
The all-new Mazda3 will feature two engine options—the 152-horsepower 2.0-liter and the 110-hp 1.5-liter Skyactiv-G inline four-cylinder Double Overhead Camshaft (DOHC) gasoline engines. Both engineered to provide smooth and efficient power delivery, these engines remain to be the most technologically advanced naturally aspirated motors available in its class. Optimized intake ports and piston shape, split fuel injection and a coolant control valve all contribute to deliver high levels of dynamic performance, intuitive control, fuel economy and environmental friendliness. Designed to run even on 91-RON unleaded fuel, the Skyactiv-G engines provide more than ample power while maintaining everyday practicality and high fuel efficiency due to its use of high 13:1 compression ratios and direct fuel injection technology.
The product presentation given by Mikko David, BAP’s Senior Manager for Marketing and Press Relations, made the jaws of everybody in the audience drop and made the all-new Mazda3 even more desirable. The prices of the all-new Mazda3 are jaw-dropping awesome, as well with the 1.5-liter Elite Sedan at P1,295,000; the 1.5-liter Elite Sportback at P1,320,000; the 2.0-liter Premium Sedan at P1,495,000; the 2.0-liter Premium Sportback at P1,510,000; and the 2.0-liter Mazda3Speed Sportback at P1,590,000. And as a fitting finale, a representative of J.D. Powers presented the No. 1 in Customer Satisfaction Award for Mazda Philippines to BAP President and CEO Steven Tan, who shared it with the officers and staff of Bermaz Auto Philippines and their dealerships.