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KIA goes 'in with the new' and more!

Traversing the path to responsive customer engagement, Kia has recently announced its transformative goal to scale up its company identity, in a global rebranding campaign.

Visually sporting a revamped corporate look through its new logo, the brand’s transcending purpose is, “To create spaces that will inspire consumers through our product design, create more time for consumers so they can focus on what inspires them, and innovative experiences that can influence people and today’s culture,” said Kia Philippines President Manny Alegada. In addition to its rebranding, Kia has also adopted two general vehicle platforms, on top of regular models, that will transport the Korean brand to the future of automotives.

Onwards to 2022, Kia will be bringing in the All New Sorento and the new iconic Stonic, premium models to usher in the start of a new age in Kia, within the month of November 2021. The new Sorento sets the bar high with a sleeker, bigger, and bolder design; fitted with the iconic tiger nose grille, the new Sorento speaks of stylish command in driving.

Just like the all-new Sorento, the Kia Stonic Style Edition shall also carry the new logo, carrying stylish body skirts plus blacked out wheels. The savvy subcompact SUV features a unique Style Edition badge at the rear, a classic touch for a modern vehicle which targets young, uppity millennials who are more into adventure and style.

Kia going electric

To support a greener economy, Kia is hoping to bring in a slew of electric vehicle (EV) models as it works out a sustainable EV roadmap for the brand. Alegado noted a crucial point in the journey is the creation of the infrastructure needed to build a sustainable EV ecosystem. This involves the setting-up of charging stations, similar to the gasoline stations for diesel-fired and petrol-run vehicles, as the first line of support to EV platforms.

“We will work with our other companies within AC Industrials to help us develop the system, of course through the guidance from our shareholders,” added Alegado. Kia is also keenly interested to collaborate with industry group Electric Vehicle Association of the Philippines (EVAP) for synergies with other EV brands to hasten the development of the Philippine EV ecosystem.

Topics: KIA Sorento , Manny Alegada , Kia Stonic Style Edition , electric vehicle
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