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Hyundai opens 41st dealership

The official Philippine distributor of Hyundai vehicles, Hyundai Asia Resources Inc., opened Friday its 41st dealership, Hyundai Silang.

The birth of a modern-day revolution.  On its 20th  year, Hyundai Asia Resources, Inc. (HARI) welcomes its newest brave member of the Hyundai dealership network in the country, Hyundai Silang.
“Today, we stand at the front lines of a new revolution in our struggle to overcome the devastating impact of COVID-19. We at Hyundai are one with the people of Silang in restoring and revitalizing local businesses,” said HARI president and CEO Ma. Fe Perez-Agudo at the virtual opening of the new HARI dealership located in Brgy. Lalaan, Aguinaldo Highway, Silang Cavite.

Hyundai Silang is the 6th Hyundai dealership under the helm of Hyundai Alabang, Inc., led by Dealer Principal, William Chiongbian II.

Hyundai Alabang, Inc. has spanned almost two decades of strengthening Hyundai’s presence south of Metro Manila through Hyundai Alabang, Hyundai Las Piñas, and in southern Philippines with Hyundai San Pablo, Hyundai Naga City, and Hyundai Southern Mindanao.

Hyundai Silang is gearing up to revolutionize the automotive landscape of Silang and greater Cavite and ultimately contribute to the overall revival of one of the country’s major growth hubs.

Cavite is one of the Philippines’ most populated, industrialized, and fast-growing provinces. With its reliable road network, the province makes for a popular weekend get-away from the congestion and heat of the Metro. While Silang, which is a thriving agricultural hub and a real estate and eco-tourism destination place on the rise is integral to development efforts south of NCR.

reiterated his group’s commitment to provide the Silangeños Hyundai’s signature #BetterJourneys in Sales, After Sales, and Parts.

Welcome to the family!  At the marker unveiling of Hyundai Silang were from left: Evelyn Pilapil, Vice President for Corporate Services and Maxwell Quilat, Group Chief Operating Officer representing the Hyundai Alabang Group; and Victor Vela, Head of Sales Operations Division and Richard Gapasin, Vice President for After Sales Service and Parts Operations representing Hyundai Asia Resources, Inc.
“We are here to help move people and businesses and, ultimately, contribute to driving the much-needed economic recovery at the municipal, provincial and regional levels. We put our extensive portfolio of safe and reliable vehicles and the skills, hard work, and dedication of our employees to the service of the Silangeños in the New Normal,” he said.

The dealership is an elegant and convenient space designed for eco-friendly operations, meeting the global standards for Hyundai dealerships the world over.

Customers are assured of a safe and secure environment, through Hyundai’s Guidelines for Protection and Safety (GPS). GPS, which now counts a year of implementation at all Hyundai dealerships in the country, is HARI’s pioneering program to COVID-proof its operations by establishing globally and locally-prescribed safety protocols to safeguard the wellbeing of customers and employees alike. Hyundai Silang is also pre-certified GREEEN (Geared for Resiliency and Energy Efficiency for the Environment) by the Philippine Green Building Initiative (PGBI), having received the “Molave” rating, or 75 percent compliant with PGBI’s GREEEN standards.

HARI’s timely digitalization of its key operations now affords customers in Silang and surrounding areas safe, contact-less transactions via Hyundai Online Market Experience (H.O.M.E.), a web-based platform that integrates the car buying experience, and the 6 Steps ARMOR (Active Response, Management, Operations, and Resumption) Service Process, which reworks HARI’s ‘Right Here, Right Care’ After Sales promise: worry-free vehicle ownership in COVID times.

Topics: Hyundai Silang , Hyundai Asia Resources Inc , Cavite , Ma Fe Perez-Agudo , William Chiongbian II
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