Volkswagen is dubbed, “the people’s car.” True to this philosophy of designing vehicles for the daily motorist, one dealership in Quezon City has taken it a step further by making sure that each of its customers are educated in what it means to own a Volkswagen. Sure – every buyer, new or old, is fully briefed and oriented in every aspect of his car upon pick-up, from what he can expect of the drive to the after-sales services that the dealership can offer. However, as Bob Palanca, General Manager of Volkswagen Quezon, explained, “When customers come to pick up their cars, they are excited about the car and typically do not pay attention to the orientation.”
To make sure that his customers are getting the most out of their Volkswagen experience, Palanca holds special seminar events at the dealership. These seminars are focused on one VW model per event day, by-invitation only, and double as intimate get-togethers. The most recent event zeroed-in on the Golf GTS, VW’s newest hatchback. For half a day, attendees were given a recap on the vehicle, its parts, the maintenance services that can be availed at the dealership (and what they mean), insurance options that are available, and what products are best to use for DIY care. The dealership went as far as to have an actual display car labeled with the different parts of the engine and an actual demo at the service bay.
To cap off the morning, attendees were treated to drinks and a buffet brunch meal as they mingled among the car displays.
It’s not everyday that one encounters this kind of unique experience from a dealership. The team behind Volkswagen Quezon Avenue has definitely raised the bar in initiating education and building relationships with its clients. True enough, customer service is not just about what kind of warranty you can offer your customer. It’s about making sure that the customer is equipped with the necessary know-how about his purchase and what added value he can expect from his chosen dealer.