With the numerous road accidents and road rage incidents occurring in the busy streets of Metro Manila, Motul, the country’s only 100 percent fully synthetic performance engine oil is introducing its Corporate Social Responsibility campaign at this year’s Manila International Autoshow (MIAS). The campaign aims to instill driver discipline and promote road safety.
The CSR campaign was borne out of the frustrations of the everyday driver. More than a decade ago, the traffic situation was far safer and driving along EDSA was a stress-free experience. These days, it is chaotic out there, with every driver having a free-for-all, as each one fight for every inch of space almost everyday. Road rage incidents are common, and hopefully, this Drive Right campaign will remind everybody out there that the roads are for everybody and we must learn to share it with discipline and inspire goodwill among fellow drivers.
As an added treat to patrons of this year’s MIAS, rare sports cars will be on display at the Motul booth and visitors can avail of “Drive Right” car stickers by simply registering your name and e-mail address. It is Motul’s small contribution in making our roads a safer place enjoyed by disciplined and defensive drivers.
