Philippine Airlines (PAL) proudly announces the success of its film ‘Alaga’ – highlighting the airline’s commitment to care and connection, which was named one of the best Christmas ads of 2024 by Campaign Asia.
‘Alaga’ (Care) shows a glimpse into the innate narrative that dives into the day-to-day lives of PAL’s crew and staff. The film showcases their tender, yet meaningful acts of heartfelt care — small, genuine moments that reflect the essence of Filipino hospitality, where care transcends routine service to become deeply personal.
This recognition sets the stage for PAL’s latest film, ‘Sorpresa’ (Surprise), which celebrates the timeless traditions of love, family, and shared dreams. As part of its Care That Comes From The Heart campaign, this story brings fresh meaning to PAL’s iconic tagline, “The Heart of the Filipino,” showcasing the inherent spirit of giving that defines Filipino culture.
Sorpresa tells the story of dreams set aside for years, only to be rekindled in unexpected ways. It highlights the sacrifices made for loved ones and the joy of witnessing dreams come true. The film, accompanied by the classic OPM hit “Kahit Maputi Na Ang Buhok Ko” (Even When My Hair Turns White), reflects PAL’s role in connecting people, helping families create lasting memories, and enabling meaningful journeys across generations.
This Christmas, PAL elevates the spirit of giving with both a heartwarming film and thoughtful travel gift options. Alongside “Sorpresa,” the airline highlights its PAL e-Gift Card, making it easier than ever to share the joy of travel. Featuring new holiday designs, these e-gifts are the perfect way to celebrate togetherness and the joy of gifting, whether it’s reuniting families or fulfilling long-held dreams.
