Tyroo, growth partner of leading digital platforms, sets up PH office to help brands grow their advertising revenues
Tyroo will be setting up a local office in Manilla intending to grow their existing network of brands and potential partners in the Philippines, which are currently being serviced through Singapore office. The advertising platform is an investment of Singapore-based SMILE Group which has a proven record in helping top internet companies roll out business in Emerging Markets across APAC. Siddharth Puri, CEO Tyroo has been a driving force for the business expansion in the Southeast Asia market. Adding on the move, he explains “Tyroo has always had a strong presence in the region via partnerships and across business lines. It’s exciting to reset our base in the Philippines considering that we have had a dominant presence in the region for the last ten years via our teams in Singapore, Indonesia, Vietnam, India, China, and South Korea. This region has been crucial to us since the beginning and the reason to set up a physical office in the Philippines was to deepen our attention to help new brands enter the market ". Talking about the growth plan, Akshay Mathur, Chief Revenue Officer, Tyroo says, “We are very excited for this new phase. With the changing social advertising landscape and strengthened audience growth, digital player penetration has gained depth and there has been a steady increase in the adoption of new technologies. Brands and digital audiences are experimenting with the way they engage and interact. We believe that our partner platforms are very well positioned to capitalize on the consumer behaviour shift.” As Snapchat’s authorised reseller, Tyroo’s focus will be to collaborate with Digital-first brands focused on targeting Gen Z like OEMs, Fashion, e-commerce, and beauty brands.
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