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GERALD.ph pioneers cold-chain food delivery in Metro Manila

Do you need tubs of ice cream for a birthday but don’t want to get milk shakes when the delivery arrives? Are you craving for fresh salmon but unsure that what you’d get isn’t fresh enough for your grill? Are you anxious your frozen veggies would turn soggy when the courier rings up?

GERALD.ph pioneers cold-chain food delivery in Metro Manila
Delivers Frozen Goods in −20°C Right to Your Doorstep
GERALD.ph is here to banish all the fears, uncertainties, and anxieties that surround getting frozen foods delivered right at your doorstep as frozen, cold, and fresh as they were first flash frozen. Only GERALD.ph delivers your favorite foods in −20°C from their freezer to your home!

Dispelling the  Fear of Frozen Foods

“People didn’t believe in frozen food,” started Gerald Egasse, a French food industry veteran whose experience in France and French Africa led him to the Philippines, “but frozen is mostly defrosted food, thawed in transit, then frozen again at home.”

Quality is lost from the time of purchase until the product reaches the home kitchen. “Undergoing multiple temperature changes from the market and multiple defrosting robs food of quality,” he explained, “worse, when they’re stored in less than −20°C.” Frozen food begins to deteriorate when temperatures go up, so maintaining its temperature is key: flash freezing at the source and keeping in negative temperature from storage to delivery. Only Gerald.ph does that in the Philippines!

Gerald’s Most Recommended Bestsellers

From the Butcher Shop, Gerald recommends lamb leg (bone in), a big chunk of meat perfect for celebrations, not only on Father’s Day on June 20 but also for all of those occasions and holidays where people come together. Available in 2.4-3.2 kilograms, you can get your leg for P1,795 frozen and vacuum-packed from Australia. Great covered in butter and filled with rosemary sprigs before roasting for two hours at 180°C.

Whole salmon fillet (skin on) from the Seafood section is best for grilling with lettuce and roasting with butter and herbs. Rich in omega 3 fatty acids and very good for the heart, each 1.8-2.0 kilograms pack from Chile or Norway costs P1,880. Scallops are so versatile that the Galicians bake it with bread crumbs, ham, and onions; the Japanese serve it in soup or topped on rice; and, the French cook it à la nage in broth flavored with herbs and wine or sautéed, grilled, or broiled in skewers or en brochette.

From the Bakery comes ready-to-bake butter croissant dough in packs of six. For P320, you can enjoy authentic French croissants baked right in the comfort of your home. Watch Gerald bake one on their YouTube channel.

GERALD.ph prides itself in locally sourcing export-quality Philippine mangoes for their P250 per 908 grams pack mango halves—skinless. Seedless, flash frozen, and ready for your smoothies and shakes, mangoes are rich in vitamins C and A. Also Proudly Pinoy, is GERALD.ph mango jam for P149 per 270 grams jar. All natural and home-made, this honeylicious jam is perfect with multigrain bread, yogurt, croissants, bananas, pancakes, milkshakes, and juices!

From the Cheese & Dairy section, and also from the Philippines, is the 500 grams premium mozzarella log. You can melt it in your oven dishes, grate it for your pizza or pasta, pair with white wine, or serve on your cheese platter. At P450, this log is a steal. They also have traditional Italian mozzarella and traditional cherry mozzarella all from the Philippines at P290 per pack of 250 grams.

Carrying the Healthy Food stamp from the Seafood section are scallops (roe off) from the US at P799 per 454 grams pack. Excellent as appetizers or as a main dish, these low-fat and high-protein shellfish are also excellent sources of vitamin B12 and zinc.

GERALD.ph also carries two gourmet wild mushrooms considered as culinary delicacies: porcini mushrooms (Cèpes) and chanterelle mushrooms for P1,195 per pack of 500 grams and P750 per pack of 454 grams, respectively. These European mushrooms are not only rich in vitamins and minerals, they’re also great for sauteing in butter, grilling or oven-roasting as well as in casseroles, soups, and pasta.

Soon, GERALD.ph will be partnering up with coco producers for its own line of ice creams in choco, cafe, mango, and coco flavors that are plant-based, vegan, and lactose-free.

Educational and Interactive Website

GERALD.ph has an interactive website that gives consumers a wide array of products categorized by section (like in a supermarket): Bakery, Butcher Shop, Seafood, Fruits & Vegetables, Cheese & Dairy, Wine Shop; and, by food type (like in a health food store): Gluten-Free, Healthy Food Swaps, Organic & Vegan, Keto & Diabetic Friendly, Supplements, and World Cuisines. The best thing about the website though is that every product page features an encyclopedic wealth of information, including product description, health benefits, cooking instructions, ingredients, place of origin, recipe

Topics: GERALD.ph , frozen food , Gerald Egasse , delivery , Butcher Shop
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