Globe eyes better customer experience, higher revenues via gaming
Speaking during the panel discussion titled "Revenue Opportunities in Video Gaming for Telco and Content Providers” at the Asia Video Industry Association (AVIA) OTT Summit 2021, Nikko Acosta, Globe Senior Vice President for Content Business and Product Management said telcos and gaming providers need to work together to make sure the needs of the customer are addressed. Globe is currently exploring new business models with gaming partners on revenue sharing and for customer satisfaction. “We are always open for a new one. And that really depends on what the partner can bring into the discussion and in the ecosystem, as well as what Globe can bring accordingly as we see and mutualize our values together. So, it’s one team playing in this ecosystem to take care of the customers,” he said. Acosta stressed the importance of learning from others who are experts in gaming. “I think that is an opportunity for anybody who is serious into this landscape to be able to say ‘I don’t know everything, but I want to delight my customers so I want to partner with the best globally in order for us to deliver the experience, right product, right delivery channel, and the best experience that we can provide as one team,” he added. Globe’s foray into the gaming field is one of the ways the company sees through its purpose of serving customers with what delights them on a regular basis. Especially with the pandemic keeping people at home, games and the different forms of gaming content (whether individual or team play), emerge as a very important driver in many people’s lives regardless of their background. “In terms of penetration on how to use data, I’d say we have a double or triple digit growth for those who are using new games in one form or the other, whether a casual gamer or a specialist or a team player, or a mixture,” Acosta said. Among the games available to Globe customers are Arena of Valor, Mobile Legends, Clash of Clans, Clash Royale, Rules of Survival, and Free Fire. These are usually bundled with a Globe product or part of a promo.