DOST-PCIEERD, TikTok ink partnership to strengthen Pinoy innovation promotion
During the virtual launch, DOST-PCIEERD inked a Memorandum of Understanding with TikTok to promote Filipino technologies through its science communication TikTok account @pinoyscience. DOST PCIEERD Executive Director Dr. Enrico Paringit said this collaboration is a big boost for the scientific community as it continues to reach out to Filipino netizens and garner support for innovations developed by Filipino researchers. “Communicating science to the public has always been a challenge for our researchers. As a leader and partner in enabling innovations, we are excited with this collaboration with TikTok as a new avenue for us to share distinctly Pinoy innovations through this social media platform,” he said. This partnership with TikTok is a six-month collaboration where TikTok will be providing training for researchers on how to use the platform for science communication, promotion of Filipino technologies, and conduct contests for the Filipino TikTok community. The first contest is through the #PinoyInnovator hashtag challenge which intends to show how creative and resourceful Filipinos are. Through this challenge, common household items will be creatively used to develop a nifty innovation. The winners of the challenge will be hailed as the “Pinoy Science Innovator 2021.” They will be announced in April 2021. Another contest that will be launched is the #PinoyScience hashtag challenge which challenges TikTok users to explain the science behind DOST PCIEERD’s supported scientific projects.