CEMEX: Helping build future in new normal

Businesses have been challenged to adapt to new ways of working to ensure operations would still continue despite the limitations brought by the current global pandemic. The adjustment from having in-person meetings to virtual ones are getting more widely practiced. Most things are now relegated digitally.

CEMEX: Helping build future in new normal

While there is still much uncertainty lying ahead as businesses figure out how to navigate the “new normal”, global cement manufacturer CEMEX Holdings Philippines has long been using technology, exerting its direction towards digitization to adapt to the needs of clients and to serve them more effectively no matter where they are located.

“I’m confident that digitization will greatly improve the way we work moving forward, as we want to prioritize the health and safety of both our employees and clients,” CEMEX’s Customer Experience Director Vina Del Rosario shared. “Digitization will also pave the way for the cement industry to have its presence more strongly felt by many,” she added.

GO-ing digital

The positive impact of digitization has been evident throughout the company. The Area Sales Managers (ASM) of CEMEX have been working to embrace and construct their own ‘new normal’ by maintaining their connections with their clients through the use of video conferencing tools.

With these digital tools, they are able to schedule their sales calls and answer any queries that clients may have. Even without physical client visits, they are still able to onboard their clients by conducting presentations through screen-sharing.

Most importantly, the ASMs continue to leverage using CEMEX Go for both their existing and new clients. Launched in the Philippines in October 2018, CEMEX Go is the company’s integrated digital platform which allows clients to manage their orders online, track their shipments, and transact payments more efficiently through the comforts of their smart phones, tablets and personal computers.

Although already in use even before the enhanced community quarantine, CEMEX Go has proven to be even more helpful now as online payment transactions are encouraged to lessen the chances of going out to pay in banks and payment centers. In partnership with local banks, CEMEX is now able to collect payments online. One client testified, “Our accountant or messengers benefit from this as they don’t need to line up at the bank to pay, as for me, I have less checks to write and sign.”

Aside from allowing clients to have easy access to manage their orders and purchases, CEMEX Go gives detailed information and analysis needed to effectively manage their businesses, therefore helping them make better business decisions. Having such a platform has been beneficial to many in that administrative tasks have been easily automated, thus proving that this digitization initiative has indeed paid off.

Building digital

Despite the limits that have been imposed by the global pandemic, CEMEX Go has helped its clients going and effectively running, allowing users to carry on with business as usual. This in effect has been instrumental to empowering clients to build the country’s infrastructure even under the new normal.

And because construction is essential to the rebooting of the economy as it builds infrastructure, CEMEX’s sales team remains fully committed to excellent client support through CEMEX Go, through digital refresher sessions, client servicing via video conferencing, and beyond.

Internally, the ASMs proved that they are also able to coordinate despite the remote setup, eagerly facilitating the seamless adaptation of business operations. Not only did they strengthen their working relationships with their clients, but their relationships with their team members as well. 

CEMEX aims to continue providing the best service they can for their clients, and evidently, they are able to achieve this through digitization. The resilience and flexibility to work together and understand the needs of their clients while upholding safety measures at all times is a testament of the great work the sales managers have done and will continue to do.

CEMEX: Helping build future in new normal
NEW NORMAL. CEMEX Area Sales Manager Paulo Vasquez and a client from a merchandise store utilize digital tools such as CEMEX Go and virtual communication channels to ensure a superior customer experience amidst the pandemic
CEMEX has a rich history of improving the welfare of those it serves through innovative building solutions, efficiency advancements, and efforts to promote a sustainable future in more than 50 countries worldwide. In the Philippines, CEMEX subsidiaries Apo Cement Corporation in Cebu and Solid Cement Corporation in Rizal produce and market a broad product mix of building solutions. These cement manufacturing plants carry the well-established cement brands Apo and Rizal. More information is available at

Topics: global pandemic , CEMEX , Vina del Rosario , CEMEX Go
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