By Patricia Cabela and Michie Galanida
“NEXT Level Entertainment” is what tech giant Samsung promised during the launching of the Galaxy J6, alongside actress Nadine Lustre as the brand's newest ambassador at the SM Mall of Asia Atrium on Friday, June 15, 2018.
Min Su Chu, Samsung Philippines' Business Unit Advisor for IT and Mobile, welcomed guests as they introduced the new smartphone and Lustre as the newest addition to the Samsung family.
“The Samsung Galaxy J6 is made for the people who love to watch movies, play games and listen to music just like Nadine Lustre.” he said.
Nadine enthralled the audience as she performed her latest single “St4y Up,” together with the G-Force dancers.
Afterwards, the attendees also got a chance to have a first look at Samsung’s latest action-filled Galaxy J6 TV commercial featuring its newest endorser.
Lustre said that she was thrilled over her new TVC and to represent Samsung’s brand-new flagship smartphone.
“It was my first time to shoot a TVC with some action scenes. It was definitely a new experience for me. It really felt like I was a PUBG character and in a different world,” she said.
Designed to upgrade the level of entertainment, the event showcased how the Galaxy J6 lets the users dive into their favorite entertainment escapes, thanks to its four new innovations such as Immersive Viewing, Cinematic Sound, Powerful Gaming and Enjoyable Camera.
Just like the Galaxy J6, Nadine is stylish, smart, entertaining, innovative and always on the top of her game. Nadine is best suited to be the new brand ambassador as she is also fond of playing games, watching TV series and listening to music.
“The Galaxy J6 is meant for those who want to level up their movie-viewing, game-playing and music experiences, so it fits perfectly with a true entertainer like Nadine who always elevates her game,” said Dan Torres, Samsung’s Marketing Communications Head for IT and Mobile.
The Samsung Galaxy J6 comes in two different color variants – Gold and Black. Comparable to its predecessors, the J4 and the J5, the newest addition to the Samsung Galaxy J series also rocks a 13 MP camera and a 8 MP selfie camera that comes with enjoyable elements like depth-effect selfie, selfie focus, adjustable LED front flash and face recognition AR stickers and stamps, bringing the selfie-taking experience to the next level. Those who watch movies and TV series will also benefit from the Galaxy J6’s 5.6” Super AMOLED Infinity Display, which offers rich and immersive viewing by showing clearer pictures and more vibrant colors, meant to level up everyone’s entertainment experience.
Samsung further set the bar higher with the Dolby Atmos feature that guarantees cinematic sound quality through earphones or headset, as well as the 14nm Exynos Octacore Processor that is expandable up to 256 GB, making the gaming experience more powerful and lag-free. Moreover, it also comes with an Android Oreo operating system, a LTE Dual Sim function, a Fingerprint Scanner, and a Dolby Atmos Face Recognition.
What makes it more exciting are the exclusive benefits for Galaxy users like the Samsung Members App which has the list of latest treats, discounts, or freebies and the anti-theft function through Find my Mobile which tracks the location of the smartphone and gives the user a remote access to it. The Samsung 321 app that instantly gives the user a quick emergency access also comes with the phone as well as the Samsung Cloud that makes it easy to sync, backup, and restore data across all your Samsung Galaxy devices.
Given all of these unparalleled attributes, one may expect a massive price tag. However, the Samsung Galaxy J6, which is now available in the Philippines, only retails for P13,990 SRP, making it within reach.
For more details, log on to samsung.com.ph/smartphones/galaxyj6, visit facebook.com/samsungph or drop by any Samsung authorized stores nationwide.