Sunday, May 28, 2023
manilastandard.net
ADVERTISEMENT
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
manilastandard.net
No Result
View All Result
Home Technology Business

Tech firm: Musicians lose billions to illegal streaming

AFPbyAFP
March 19, 2021, 10:10 pm
in Business
Reading Time: 3 mins read
A A
Share on FacebookShare on TwitterShare on Email

PARIS—At a time when musicians are struggling to live off streaming, a Swedish tech entrepreneur says his app can boost royalties by curbing the illegal use of music by millions of businesses.

Many are unaware that songs on Spotify, Apple, Deezer and other streaming platforms are not licensed for use in cafes, shops, restaurants, hair salons and other businesses.

"Basically, it's like using your personal Netflix account to open a cinema," said Ola Sars, the Stockholm-based founder of a new streaming service, Soundtrack Your Brand, which offers a legal alternative for businesses.

Sars commissioned a study by research group Nielsen Music that found an estimated 21.3 million businesses worldwide were using personal streaming accounts to play music for customers.

Musician Justin Siu next to his double bass in his studio in Hong Kong ahead of his live streaming jazz performance in his local noodle shop. In a densely populated city with notoriously high rents, Hong Kong's musicians are used to playing in cramped stages. But few venues are quite as pokey—or unorthodox—as Yuen Hing Lung noodles. AFP

That works out as roughly $2.65 billion in lost royalties every year for rights holders, the study said, because artists should earn "performing rights royalties" and other benefits when their music is played in public.

"Many people think they can just play any music in the background of their business, but they can't," said Keith Ames, of the British Musician's Union. "It's not your property. If you want to play it for the public, you need to pay for the right to do so."

Spotify, which is explicit in its terms and conditions that businesses cannot use its service, was an initial investor in Soundtrack Your Brand.

'Uncomfortable silence'

Though the rules are difficult to enforce, the survey found businesses were willing to pay more to do things legally, but most were unaware of the law.

"The use of music in public spaces such as retail stores is a jungle. Even if you want to do right, it's so easy to get it wrong," said Lars Poulsen, a manager at Danish variety chain Flying Tiger.

He said he was previously unaware of the law but was happy to sign up with Soundtrack Your Brand—which costs around five times more than personal streaming subscriptions but provides 50 million fully licenced songs—when the issue was explained. 

"Music is essential in the Flying Tiger Copenhagen stores," said Paulson. "Most businesses want to do right."

As with music piracy in the past, Sars hopes a tech solution can succeed where enforcement has failed. 

He also hopes to fix the "dysfunctional" way in which performing rights royalties are paid out in the streaming era. 

These are currently collected by specialist agencies such as PRS in Britain, or ASCAP and BMI in the United States, but Sars said they often lack the data to ensure that royalty payments go to the artists being played on streaming platforms. 

"The agencies collect aggressively but when a business asks them 'How do I know this is going to the artists I'm playing?', there's an uncomfortable silence," he said.

'Very confusing'

Listening data from his 40,000 existing clients shows that royalty agencies are often paying the wrong artists, he said.

"To say they're off is a massive under-exaggeration. Restaurants tend to play low-key, very specific tracks, often jazz or classical. They're not playing Justin Bieber."

PRS told AFP it encouraged firms to use properly licenced music, but did not comment on what happens to money collected from businesses that use personal streaming accounts. ASCAP and BMI did not respond.

It is not their fault, said Sars: streaming has revolutionised the music industry in just a few years, and there has been little time to consider the implications for businesses.

He has managed to convince labels in the US and Canada to let his company manage royalty payments directly, so that they go to the specific artists being played by his clients.

He hopes he can soon do the same in Europe. 

With streaming revenues currently unable to sustain any but the biggest stars, he said it was vital to tap this new source of revenue from businesses. 

"The bottom line is that $10 is way too little for all the music in the world at your fingertips. We have to extract more value from the art. That's what will create a more sustainable market."

Tags: AppleDeezerillegal streamingMusiciansOla SarsSoundtrack Your BrandSpotify
ADVERTISEMENT
AFP

AFP

Related Posts

SEA fintech Mocasa fosters financial inclusion thru AI-powered credit assessment    

byMST Tech
May 25, 2023, 8:23 pm
0
8
SEA fintech Mocasa fosters financial inclusion thru AI-powered credit assessment    

The Philippines lags behind its Southeast Asian neighbors when it comes to financial inclusion. About 78% of the country remains unbanked...

Read more

Beko marks 3rd anniversary in PH with trade launch, lays out development plans

byMST Tech
May 19, 2023, 8:52 pm
0
8
Beko marks 3rd anniversary in PH with trade launch, lays out development plans

Beko Philippines is entering a new phase of business in their journey to bring the European brand to a sustainable...

Read more

Puregold Tindahan ni Aling Puring brings brands straight to sari-sari stores

byMST Tech
May 17, 2023, 7:52 pm
0
8
Puregold Tindahan ni Aling Puring brings brands straight to sari-sari stores

While makers of all consumer goods aspire to see their products lining the shelves of supermarkets and display racks at...

Read more

DigiPlus sustains turnaround in 1Q on strong retail games business

byMST Tech
May 16, 2023, 2:59 pm
0
8
Leisure and Resorts World Corp. announces name change to DigiPlus Interactive Corp.  

Leading retail gaming provider DigiPlus Interactive Corporation (DigiPlus), which operates BingoPlus, the first and only PAGCOR-licensed remote gaming platform in...

Read more

Rising iPhone sales help Apple beat forecasts

byAFP
May 5, 2023, 9:00 am
0
8
Check that list, shop early for holiday gifts

Apple on Thursday said iPhone sales and money made from services powered quarterly earnings that beat forecasts, despite inflation pressure...

Read more

Borderless opportunities for PH to boost business at Petal Ads Summit ’23

byMST Tech
April 29, 2023, 6:14 pm
0
8
Borderless opportunities for PH to boost business at Petal Ads Summit ’23

BGC - The borderless opportunities to boost local businesses and industries to accelerate the Philippine market were strongly emphasised by...

Read more
ADVERTISEMENT
Facebook Twitter Instagram Youtube

ABOUT US

Manila Standard

Manila Standard website (manilastandard.net), launched in August 2002, extends the newspaper’s reach beyond its traditional readers and makes its brand of Philippine news and opinion available to a much wider and geographically diverse readership here and overseas.

Digital Edition

In tone and content, the online edition mirrors the editorial thrust of the newspaper. While hewing to the traditional precepts of fairness and objectivity, MS believes the news of the day need not be staid, overly long or dry. Stories are succinct, readable and written in a lively style that has become a hallmark of the newspaper.

Download – Today’s Paper

Search

No Result
View All Result

6th Floor Universal Re Bldg., 106 Paseo De Roxas cor. Perea Street, Legaspi Village, 1226 Makati City Philippines

Trunklines: 832-5554, 832-5556, 832-5558

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Pop.Life
    • Newsmakers
    • Hangouts
    • A-Pop
    • Post Its
    • Performances
    • Malls & Bazaars
    • Hobbies & Collections
  • Technology
    • Gadgets
    • Computers
    • Business
    • Tech Plus
  • MS ON THE ROAD
    • Sedan
    • SUV
    • Truck
    • Bike
    • Accessories
    • Motoring Plus
    • Commuter’s Corner
  • Home & Design
    • Residential
    • Commercial
    • Construction
    • Interior
  • Spotlight
  • Gallery
    • Photos
    • Videos
  • Events
    • Seminars
    • Exhibits
    • Community
  • Biyahero
    • Travel Features
    • Travel Reels
    • Travel Logs
  • Pets
  • Advertise with Us

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Install Manila Standard Web App

Install App