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Tuesday, June 17, 2025

Harnessing data for growth: How CIBI can help businesses thrive in growing market

In today’s fast-moving business landscape, success often hinges not just on what decisions are made but also on how fast and well-informed those decisions are. For many Philippine businesses, especially MSMEs, data can differentiate between seizing an opportunity or missing it altogether.

Yet according to a study by PwC Philippines, a significant number of businesses continue to underutilize data in their decision-making processes, which limits their ability to seize opportunities, respond to market trends, and gain a competitive edge.

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“In today’s business environment, every decision counts and timely information is no longer a luxury—it’s a necessity,” says Pia Arellano, CIBI CEO and President. “Data empowers companies to minimize risk and make strategic moves with confidence. Without reliable data, businesses are left to operate in the dark—missing out on opportunities, making costly mistakes, or exposing themselves to unnecessary risks.”

CIBI’s Business Credit Solutions empower businesses with data-driven insights. These solutions deliver valuable, reliable information that supports smarter decision-making across key operational activities, including:

  1. Smarter credit decisions. Data provides a clear, objective view of a customer or partner’s financial behavior, payment history, and credit standing.
  2. Improved risk management. Data equips businesses with early warning signals and risk indicators that can prevent operational, financial, or reputational harm.
  3. Strengthen market position. Benchmarking and peer analysis data inform how a business compares to competitors in terms of performance, scale, and creditworthiness, which can better guide a business in deciding on its next moves.
  4. Confidently evaluate partners. Leveraging verified information at every step of due diligence allows businesses to confidently choose the right partners and avoid the wrong ones, fostering collaboration while protecting their interests.
  5. Customer acquisition and expansion. Data supports sales and marketing teams by identifying high-potential leads, expanding customer databases, and improving targeting for growth campaigns.

CIBI’s role is simple but critical: to equip businesses with the data they need to reduce risk, strengthen operations, and grow with confidence. In a market where timing and trust matter, access to reliable insights isn’t just helpful—it’s a competitive edge.

“At our core, CIBI empowers businesses to make confident, well-informed decisions. Our commitment to data quality, accessibility, and customization positions us as a trusted partner in the journey toward smarter, more sustainable growth,” ends Arellano.

In an age where information is power, CIBI helps businesses harness data reliably, responsibly, and with precision. From assessing credit risk to exploring new markets, CIBI delivers data-driven insights that help businesses make smart, timely decisions. As the business landscape evolves, CIBI remains a trusted partner in turning information into action. Now is the time for businesses to embrace data-driven strategies—partner with CIBI to unlock new opportunities and drive sustainable growth today. Reach CIBI through their website or fill up the form to learn more about their Business Credit Solutions.


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