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Future-Proofing Tourism Through Sustainability, Strategy, and Stories
The Good Travel Stories Competition 2025, organized by the Society for Sustainable Tourism (SST) in partnership with Green Destinations Southeast Asia, is a regional celebration of real-world sustainability in tourism. This platform recognizes inspiring initiatives by tourism enterprises—hotels, resorts, tour operators, community enterprises, and SMEs—whose practices reflect the principles of responsible travel, climate action, and the triple bottom line: People, Planet, Profit.
Open to all tourism-related businesses and destinations, the competition invites entries in video or image-based storytelling formats, highlighting impactful initiatives that address environmental stewardship, community development, heritage protection, and ethical business operations.
Winning stories will receive international exposure through Green Destinations’ global network & Conference to be held in Montpellier, France in September 2025 and serve as replicable models that can inspire positive change across the industry.
The Society for Sustainable Tourism (SST) is a regional leader in sustainability advocacy, policy alignment, and capacity building, proudly serving as the Southeast Asia Partner of Green Destinations. Since 2010, SST has empowered governments, tourism boards, private sector stakeholders, and community enterprises in Southeast Asia and beyond, through training, coaching, and certification guidance aligned with globally recognized standards.
Under the leadership of its President & CEO, Susan Santos de Cardenas—a recognized global mentor and strategist in sustainable tourism—SST continues to guide tourism transformation toward inclusive, regenerative, and climate-resilient growth.
A CALL TO MEDIA: BE A GREEN DESTINATIONS MEDIA AMBASSADOR
Now more than ever, the tourism industry needs champions—voices that can inspire, educate, and influence. This the invites to Travel, News, and Lifestyle Editors, Journalists, Bloggers, and Content Creators to become “Green Media Ambassadors” —partners in amplifying Good Travel Stories across platforms, audiences, and borders.
The support as a media advocate is vital. By sharing these stories, the media help spotlight solutions that work, celebrate tourism that uplifts communities, and encourage others to follow the path of sustainability.
Let us work together to inspire a better kind of travel—one story at a time.
THE MEDIA LAUNCH EVENT
The official nedia launch of the Good Travel Stories Competition 2025 is made possible through the generous support of CHROMA Hospitality Group and esteemed venue partner, Crimson Hotel Filinvest, Alabang.
This landmark event brings together sustainability champions and changemakers from across the tourism industry. Invitations have been extended to key national government agencies including the Department of Tourism (DOT), Department of Environment and Natural Resources (DENR), Tourism Infrastructure and Enterprise Zone Authority (TIEZA), and the Climate Change Commission (CCC).
Also invited are national tourism, hospitality, and travel organizations such as the Tourism Congress of the Philippines (TCP), Tourism Industry Board Foundation Inc. (TIBFI), Hotel and Restaurant Association of the Philippines (HRAP), Philippine Hotel Owners Association (PHOA), and the Philippine Tour Operators Association (PHILTOA), along with international organizations and prominent business chambers.