ID8 clinches ‘Agency of the Year’ at the Anvil Awards, honored for meaningful projects with 8list.ph, AstraZeneca, Maynilad, and BiteSized
ID8, Inc., a young and dynamic agency in the Philippine media and communications industry, has been named Agency of the Year at the 60th Anvil Awards, presented by the Public Relations Society of the Philippines (PRSP).
Recognized for its excellence in public relations programs and tools, ID8 brought home several prestigious accolades, including a Platinum Anvil, highlighting its continuous commitment to storytelling that resonates with diverse audiences.
This year’s Anvil Awards — deemed the “Oscars of Public Relations” in the Philippines — saw a record-breaking number of entries judged by esteemed PR professionals and a distinguished multi-sectoral jury. Among the fierce competition, ID8 proved its mettle in delivering campaigns and creative strategies that make a difference.
“We are deeply honored and truly grateful for this recognition,” says Donna Nievera-Conda, Co-CEO of ID8, Inc. “This achievement reflects our team’s passion, creativity, and commitment to tell compelling stories that resonate and spark meaningful conversations. This will inspire us to create even more purposeful campaigns together.”
Big Ideas, Bold Results
ID8 Shines with Platinum, Gold, and Silver at the Anvil Awards, Winning Five Prestigious Honors for Projects that Spark Meaningful Conversations for Filipinos.
Leading the pack of ID8’s wins was 8List.ph’s “Bak8 Nga Ba?” series, which secured the top prize in the PR tools category, the Platinum Anvil Award. It also won a Gold Anvil Award for the PR Tools (Multimedia) category. “Bak8 Nga Ba?” aimed to redefine the role of social media in education, turning complex topics into digestible and engaging short videos, making learning meaningful, accessible, and fun for Millennials and Gen Z.
BiteSized.ph’s “Bringing Filipino Flavors to Life” bagged a Silver Anvil for Best Use of Social Media. By celebrating the richness of Filipino cuisine with vibrant storytelling through shows like Alam Mo Ba? and Grab A Bite Podcast, BiteSized.ph sparked meaningful conversations around Filipino culinary heritage.
ID8’s campaign portfolio also extended to critical advocacies. AstraZeneca’s “Breathe Better” initiative, dedicated to raising awareness about respiratory conditions like asthma and COPD, won a Silver Anvil Award for Best Use of Social Media. Meanwhile, Maynilad’s “Be a Leak Warrior – NRW Campaign” earned a Silver Anvil for Best Use of Influencer Marketing, showcasing how partnerships with relatable influencers can inspire communities to act on critical issues like water conservation.
Onwards and Upwards
The Agency of the Year award marks a new chapter for ID8, Inc., which launched in 2010 initially as the digital arm of PR agency Stratworks, Inc. Once known primarily as the publisher of groundbreaking online titles — namely 8List.ph, BiteSized.ph, and WindowSeat.ph — ID8 has steadily expanded into full-service agency operations. This award is a testament to how the agency has grown into a force to be reckoned with in the PR and communications industry.
“This recognition is a powerful reminder to set the bar even higher in 2025. We are determined to step up to this challenge and to continue delivering inspiring and impactful work that drives meaningful change,” says Oliver Conda, co-CEO of ID8, Inc.
ID8 Inc. co-CEOs Oliver Conda and Donna Nievera-Conda proudly hold up the Agency of the Year and the Platinum Anvil Awards.