Enstack, the AI-powered business management app, has launched a major app upgrade. The update was co-created with the help and active involvement of Filipino entrepreneurs. This approach, combined with AI technology, ensures Enstack continuously evolves to meet the unique needs of businesses in the Philippines.
The new Enstack update adds personalized to-do lists and quick access to essential tools, improving task management and providing real-time financial insights that can help entrepreneurs make informed decisions quickly. In the previous version of the app, 30% of new users received their first order within three days of onboarding. This impressive statistic highlights how user-friendly the platform is and how quickly entrepreneurs can start selling online. With the latest updates, Enstack aims to increase this to 50%, showcasing even greater efficiency. This also underscores the high level of tech-savviness of Filipino entrepreneurs, pointing to a massive opportunity for businesses to grow online in a thriving market.
From when it started in 2022 with only 10,000 merchants, Enstack now boasts a community of over 100,000 entrepreneurs selling on its platform, a major milestone, particularly in the Southeast Asian market, where small and medium enterprises (SMEs) play a crucial role in economic development. These entrepreneurs come from a wide range of industries including Fashion, Health & Beauty, Electronics for retail, Accommodations, Travel Services, and Wellness for services leverage Enstack’s integrated payments and shipping tools, highlighting the diverse needs Enstack serves to manage their businesses efficiently.
Building on the success of Enstack Magic, a feature that simplifies branding and content creation, this update further leverages AI to empower users. Enstack’s commitment to co-creation means embedding user feedback from the start, ensuring solutions are both innovative and valuable. Traditionally, products were developed first, and consumer feedback was gathered later, often leading to failure. By placing Filipino entrepreneurs at the heart of its development, this ensures the solutions not only address real challenges but also add substantial value, fostering a platform that evolves with the needs of its users and resulting in innovative solutions to common pain points, including preventing stockouts, simplifying transactions, coordinating shipments, and tracking finances.
“Enstack is dedicated to empowering entrepreneurs by embedding their feedback early and often into the process to identify the most meaningful problems and prioritize the most valuable ideas,” says Macy Castillo, CEO and co-founder of Enstack. “We want to give our community the tools to create, customize, and extend the platform. The first step is incorporating their insights into each new release, but in the future, we want to grant users even more power to modify and enrich their app experience, and solve problems in ways we haven’t even imagined. It will surprise you what they can do with it – AI tools like Enstack Magic are just the beginning. Our engaged community drives continuous improvement, ensuring the app evolves to meet real market demands.”
