POCO, a popular technology brand amongst the younger generation of tech enthusiasts, officially announced its “POCO Carnival” campaign in celebration of its 5th anniversary. Along with exciting birthday happenings, POCO is offering amazing discounts on a wide range of smartphones in a special celebratory “Anniversary Mega-Sale”.
With customers’ needs always in mind, POCO’s anniversary carnival is focused on further strengthening the relationship with its users, whilst seeking to learn even more about the needs of the young Gen-Z generation. With an exciting series of anniversary events, POCO is dedicated to building a strong connection and interaction with its loyal audience.
With the theme “Go loco for POCO”, the brand aims to kick off the carnival atmosphere with its fans through excitingly engaging and crazy experiences involving POCO products. As part of the celebrations, POCO will be rewarding POCO fans with surprising gifts, in return for them sharing their craziest memories with a global audience of tech enthusiasts. What’s more, POCO values every fan and believes the glorious success achieved in its 5 years is inseparable from POCO fans’ continuous support. By sharing their personal photos of POCO F1, special limited-edition and customized gifts will be offered as a token of appreciation to loyal fans. Through this grand online ceremony, POCO and its fans will have the opportunity to showcase their confident, unique and disruptive attitude.
POCO has been committed to the mid-range phone segment and believes that fully understanding the market’s needs is the prerequisite to developing innovative new products that continually exceed customers’ expectations. POCO has therefore recently conducted a comprehensive consumer survey in partnership with global public opinion and data company YouGov, across the five Southeast Asian markets of Malaysia, Indonesia, Philippines, Thailand, and Vietnam, in getting a deep insight into their perceptions and expectations of the mid-range phone market.
Those findings supported by key survey data are to be shared at the “POCO Partners Southeast Asia Forum 2023 – Next steps: Gen Z changes the game” in Bangkok, Thailand on August 21st. During the forum, Anne Wang, Head of Marketing at POCO Global, explained how the mid-range or quasi-flagship smartphones have been rapidly closing the gap on what are traditionally considered premium phones in the last two years, now offering almost identical extended battery life, larger storage, a stronger processor, more RAM, and an excellent display, at much more practical and affordable price points.
Angus Ng, Head of Product Marketing at POCO Global, sat with high executives from Lazada, MediaTek, PUBG, and Shopee, to discuss the latest tech trends and data-driven insights in e-commerce, gaming, chipset, and smartphone markets in Southeast Asian countries. Those findings and trends present the significant changes Gen-Z has brought into this game, and at the same time, indicate exciting new opportunities in the world of mid-range phones
POCO, as a mobile phone brand that clearly understands its young tech-savvy users, has been committed to providing cost-effective mobile phones with incredible performance for entertainment. During its 5th anniversary, POCO is thrilled to announce special celebratory discounts on the POCO F5 series, X5 series, M5 series, and on the C40. Join us in celebrating the POCO Carnival and be the first to enjoy the massive discount!
Go loco for POCO and make your move today!