BGC – The borderless opportunities to boost local businesses and industries to accelerate the Philippine market were strongly emphasised by notable organisations such as AVOW, AppsFlyer, GroupM and more during the Petal Ads Summit 2023, aptly themed ‘Go Beyond, Go Borderless’. The summit, which highlighted the latest mobile advertising landscape, was co-hosted by Huawei Philippines and Adglow, with a shared vision of building a better ecosystem for local businesses.
Petal Ads, a mobile advertising platform formerly known as HUAWEI Ads, brought together established Philippines brands, partners, leading experts and like-minded powerhouses to share ideas and discuss challenges in the current economy. The opportunity for Petal Ads to accelerate and drive brands’ efforts through first-party data in a mobile-first advertising world was highlighted to a global audience in sectors such as travel & transport, finance, e-commerce and more.
Shown here are (from left) Kevin Zhang, Head Huawei APAC Petal Ads; Ken Liang, Huawei PH Director for Mobile Ecosystem Business; Eduardo Emperlis, Jr., Member PMA; Alejandro Vazquez-Guillen, CEO, Adglow; Ashwin Shekhar, co-founder, Chief Revenue Officer, Avow; Laurent Goirand, Group M Head of Digital & E-commerce; Steve Stearns, Head of Sales for SEA/PK, Appsflyer; Dale Cruz,H ead of Branding Angkas; Jace Susara, GM and Executive Director of Mad Agency and Board of Trustee, IMMAP.
Speaking at the event, Alejandro Guillen, Chief Executive Officer, Adglow, said they are confident that Petal Ads can deliver powerful advertising solutions with its high quality audience and fraud-free environment. Laurent Goirand, GroupM Head of Digital & e-commerce, Adglow, shared that as AI redefines the mobile advertising landscape, we are unlocking the potential to create meaningful connections between brands and consumers, powered by data and enhanced by human creativity. While Ashwin Shekhar, Co-Founder & Chief Revenue Officer, AVOW shared some strategies on how to empower mobile marketers through Smart Media buying and KPI-driven approach to maximize their campaigns.
Ken Liang, Director of Philippines Ecosystem Development and Operation elaborated that the goal to present Philippines businesses with more advanced global commercial solutions is not to create competition with other platforms, but to provide relevant options that fit their needs. Thus, with the introduction of two new solutions during the Petal Ads Summit, these will bolster local businesses efforts in broadening global connectivity.
“The strengthening of these businesses’ positions while helping Philippines to build one of the most robust mobile advertisement platform ecosystems will equip the Philippines market with capabilities to go beyond and borderless. With technological advancements getting faster and more effective, cross border opportunities are in abundance especially with the China market being the largest in the world,” said Ken Liang.
During the Summit, Petal Ads also launched the rebranding from HUAWEI Ads to Petal Ads, presenting more cutting-edge and borderless solutions to market to a wider audience. With the rebranding, Petal Ads hopes to help Philippines strengthen the mobile advertising ecosystem while contributing their latest technology as well as industry solutions to boost the Philippines economy.
As an all-scenario intelligent marketing platform, Petal Ads provides marketing and traffic monetization services for advertisers and publishers worldwide to help them achieve business growth and improve brand value. It does this by leveraging Huawei’s “1+8+N” all-scenario ecosystem, Huawei apps’ marketing capabilities, massive premium third-party traffic, extensive business resources, and powerful ad technologies.
For more information on Petal Ads, please visit the website here: https://ads.huawei.com/usermgtportal/home/index.html#/
