Hotel Sogo Group, through SOGO Cares Program, successfully implemented Adopt-a-Family Christmas Project 2016. The event is part of the Corporate Social Responsibility (CSR) initiative of the hotel and its desire to give back to society.This Christmas project benefited 34 marginalized families living within the company’s area of responsibility (AOR).
This project is designed to give members of depressed communities, who were especially selected by local officials and endorsed to the Sogo branch managers, a chance to celebrate the holiday season at Hotel Sogo—specifically to enjoy a 24-hour room accommodation with free snacks and meals plus a take home Sogo Cares package as holiday gifts for each family. “Gusto kong maramdaman nila ang kasaganahan ng kapaskuhan tulad ng karamihan”, says Sue Geminiano, Hotel Sogo’s marketing manager.
“Hotel Sogo’s social responsibility is geared towards reaching out to build better communities,” stated Bae Jennifer Sibug Las, Hotel Sogo’s CSR manager, who ensured the success of Adopt-a-Family Christmas Project 2016. She hopes to inspire every individual to help.
Sogo Cares is the hotel’s integrated approach in reaching out to as many Filipinos in the most practicable manner. This program provides basic necessities such as food, clothing, shelter and medical care to those who need help. In doing so, it aims to instill and develop the spirit of “PAGMAMALASAKIT,” or concern, and sense of support, assistance and acts of volunteerism.
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