Aggressive Asian brand CHERY Auto Philippines is riding the strong momentum it started during the second quarter as it sets yet another record in its month-to-month sales figures last June.
CHERY Auto Philippines distributor United Asia Automotive Group Inc. (UAAGI) has reported a sizable 140-percent increase in its total vehicle sales in June compared to the previous month of May. It was the highest monthly sales performance for the brand in the Philippine market since it began operations in late 2019.
“We are thrilled by the continuous growth and popularity of the CHERY brand in the challenging business climate. It’s a testament to the consumers’ awareness and acceptance of the solid value for money proposition that our CHERY vehicles offer,” said CHERY Auto Philippines/UAAGI President Erroll Dueñas.
The record sales figures are amplified by better brand awareness, thanks to marketing initiatives such as the media drives up and down Mount Samat last April and May, as well as the launch of the official mother club in June to build a community of all Tiggo owners in the Philippines. The passionate market reception given to the brand’s newly unveiled flagship, the Tiggo 8 PRO, has also contributed to the staggering sales growth.
Such was the demand for CHERY Tiggo 8 PRO that surpassed the initial target by a whopping 233 percent. Other sales achievers from the brand were the Tiggo 2 PRO, whose sales figures exceeded targets by a strong 140 percent, and the Tiggo 7 PRO, which surpassed targets by 109 percent.
A highlight of the Tiggo 8 PRO is its comprehensive suite of Advanced Driver Assist Systems (ADAS) with 12 safety functions: Rear Cross-Traffic Assist, Blind Spot Detection, Autonomous Emergency Braking, Door Opening Warning, Forward Collision Warning, Adaptive Cruise Control, Lane Keeping Assist, Traffic Jam Assist, Integrated Cruise Assist, Intelligent High-Beam Control, Lane Departure Warning, and Speed Limit Sign Recognition.
Last but not least is the brand’s industry-leading warranty and PMS program, CHERY Premium Preserv, which features an industry-leading 10-year/1 million-km engine warranty, a 5-year general warranty, FREE 3-year full preventive maintenance service (PMS), and FREE 3-year roadside assistance for the Tiggo 2 PRO, Tiggo 5x, and Tiggo 7 PRO. The Tiggo 8 PRO gets a 7-year general warranty, FREE 3-year full PMS, and FREE 3-year roadside assistance.