Saturday, July 2, 2022
manilastandard.net
ADVERTISEMENT
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
manilastandard.net
No Result
View All Result
Home Spotlight Manila Standard 35th Anniversary Issue: Revving for the Leap Forward

FMCG industry sees ‘slow return’ to pre-pandemic levels for Pinoys

Manila StandardbyManila Standard
March 11, 2022, 12:50 am
in Manila Standard 35th Anniversary Issue: Revving for the Leap Forward, Spotlight
Reading Time: 3 mins read
A A
137
SHARES
Share on FacebookShare on TwitterShare on Email

The shopping baskets of consumers globally may no longer be the same after two years of the COVID-19 pandemic.

While the household shopping panels across seven major markets, which represent 29 percent of the global population, are possibly heading back to pre-pandemic levels as quarantine restrictions are lifted, data and insights firm Kantar said that the same cannot be said for the FMCG (Fast Moving Consumer Goods) market in the Philippines.

“Our data reveal that major markets around the world are slowly showing signs of pre-pandemic times. While restrictions are being lifted in many countries, including the Philippines, FMCG companies, including our small and medium enterprises, must pay attention to behaviors that consumers have developed since the pandemic and capitalize on these in order to sustain the momentum,” said Lourdes Deocareza-Lozano, New Business Director, Worldpanel Division of Kantar Philippines.

From January to September 2021, FMCG growth slowed down to just 0.8 percent in the United Kingdom, France, Spain, Mainland China, Indonesia, Brazil and Mexico, a few points shy of Kantar’s 1 percent forecast for that year. This is far from the performance of the FMCG industry in the Philippines, which registered a -4 percent growth in the first nine months of 2021 versus the year before.

Globally, food categories under breakfast and lunch benefit most from the shift to a work-from-home set-up, especially during the first nine months of 2021. Beverages (2.5 percent) and dairy (1.8 percent) such as milk, flavored milk, coffee (instant, beans and ground), ready-to-drink tea, juices and carbonated soft drinks saw steady growth across the seven major markets covered by Kantar’s recent study.

ADVERTISEMENT

In addition, the return of face-to-face socializing in other parts of the globe may be having a positive impact on the health and beauty category with a 1.8 percent increase in consumer spend. This covers make-up, sun protection, and fragrances.

These consumer trends, however, are not necessarily being observed in the Philippines, according to Kantar.

In fact, total beverages only saw a 1 percent growth, while dairy experienced a -11 percent growth in the year to date September 2021 compared to the same period the year before.

Moreover, breakfast categories like total coffee, coffee creamer, cereal and oatmeal further declined in the last two years since the pandemic started.

Filipinos instead turned to easier or more convenient ways of cooking via bouillons, instant noodles, cooking oil, seasonings and sauces.

Healthier beverages such as cultured milk, family and adult milk, and energy drinks also showed stable growth locally.

Consumers in major markets around the world continue to rely on e-commerce, based on data from Kantar.

From 8.8 percent in September 2019, e-commerce has increased to 13.4 percent in September 2021. This has impacted all channels—from supermarkets (from 34.2 percent to 33.3 percent), hypermarkets (20.5 percent to 18.3 percent) and traditional (15 percent to 14.7 percent) to convenience stores (2.4 percent to 2.3 percent)—all experiencing a slight decrease in global value share from Q3-2019 to Q3-2021.

During the height of quarantine restrictions, the Philippines shared the same upward trend for e-commerce activity as the other countries.

From September 2019 to September 2021, the total online FMCG penetration increased from 5 percent to 7.2 percent. This was even higher in the National Capital Region (7.8 percent to 9.9 percent), North Luzon (5.6 percent to 8.5 percent), and South Luzon (6 percent to 9.4 percent).

Although still nascent, online channels were more popular for bar bath soap, shampoo, laundry powder, lotion, baby diaper, and frozen or chilled meat.

According to Kantar, 1.8 million Filipino homes purchased in-home FMCG items online at least once in 2021.

But Deocareza-Lozano said that e-commerce remains a small portion in the overall growth of the local FMCG industry.

“E-commerce is here but there’s still room to increase its share of the FMCG market in the country. Companies that are able to optimize traditional, modern and online space to retain customers and attract new ones can help drive the sector’s growth back to pre-pandemic numbers,” she added.

Tags: COVID-19 pandemicFast Moving Consumer Goodshousehold shoppingKantar Philippines
ADVERTISEMENT
Manila Standard

Manila Standard

Related Posts

Megaworld Lifestyle Malls wins 2 awards at the Asia Pacific Stevie Awards 2022

byManila Standard
July 1, 2022, 6:15 pm
0
148
Megaworld Lifestyle Malls wins 2 awards at the Asia Pacific Stevie Awards 2022

Megaworld Lifestyle Malls won two accolades at the prestigious Asia Pacific Stevie Awards 2022 for its campaigns that centered on...

Read more

Shaping the future of energy workforce: Meralco reopens doors for more female linecrew

byManila Standard
July 1, 2022, 12:30 am
0
743
Shaping the future of energy workforce: Meralco reopens doors for more female linecrew

For more than a century, the dangerous job of climbing electric poles and handling high voltage facilities of the Manila...

Read more

Love Your Liver With the Help of Organique Acai Premium Blend

byManila Standard
June 30, 2022, 11:58 pm
0
141
Love Your Liver With the Help of Organique Acai Premium Blend

In Filipino culture, we often celebrate getting through a busy week or catch up with friends over some beers and...

Read more

National unity is the call of the hour

byManila Standard
June 30, 2022, 12:55 am
0
176
Online portal to accelerate digital shift of education system

"The landslide victory gave him a mandate unprecedented in contemporary political history that will serve him in good stead as...

Read more

Pro-PH independent foreign policy: Friends to all, enemy to no one

byManila Standard
June 30, 2022, 12:50 am
0
172
Trade groups hail poll results

After being proclaimed as the 17th President of the Philippines through a landslide victory in the May 9, 2022 elections,...

Read more

Zubiri’s job as Senate President: Organize, rein in ‘super majority’

byMacon Ramos-Araneta
June 30, 2022, 12:45 am
0
224
Online portal to accelerate digital shift of education system

Since the Senate Presidency “is already in his bag,” Senator-elect Juan Miguel Zubiri just needs the 19th Congress to open...

Read more
ADVERTISEMENT
Facebook Twitter Instagram Youtube

ABOUT US

Manila Standard

Manila Standard website (manilastandard.net), launched in August 2002, extends the newspaper’s reach beyond its traditional readers and makes its brand of Philippine news and opinion available to a much wider and geographically diverse readership here and overseas.

Digital Edition

In tone and content, the online edition mirrors the editorial thrust of the newspaper. While hewing to the traditional precepts of fairness and objectivity, MS believes the news of the day need not be staid, overly long or dry. Stories are succinct, readable and written in a lively style that has become a hallmark of the newspaper.

Download – Today’s Paper

Search

No Result
View All Result

6th Floor Universal Re Bldg., 106 Paseo De Roxas cor. Perea Street, Legaspi Village, 1226 Makati City Philippines

Trunklines: 832-5554, 832-5556, 832-5558

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Pop.Life
    • Newsmakers
    • Hangouts
    • A-Pop
    • Post Its
    • Performances
    • Malls & Bazaars
    • Hobbies & Collections
  • Technology
    • Gadgets
    • Computers
    • Business
    • Tech Plus
  • MS ON THE ROAD
    • Sedan
    • SUV
    • Truck
    • Bike
    • Accessories
    • Motoring Plus
    • Commuter’s Corner
  • Home & Design
    • Residential
    • Commercial
    • Construction
    • Interior
  • Spotlight
  • Gallery
    • Photos
    • Videos
  • Events
    • Seminars
    • Exhibits
    • Community
  • Biyahero
    • Travel Features
    • Travel Reels
    • Travel Logs
  • Pets
  • Advertise with Us

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Install Manila Standard Web App

Install App