In celebration of World Environment Day this June 5, Monday, Manila Standard held its annual tree planting activity, dubbed “The Green Wave,” on June 3, Saturday, at the La Mesa Dam in Quezon City. It marks the 12th tree planting initiative from the publishing company.
The event, held in partnership with SM Supermalls, Megawide, Meralco, Citicore and Converge, commemorates Manila Standard’s standing commitment, through its corporate social responsibility, to give back to society by participating in the bid to protect Earth and its resources.
Manila Standard employees, with representatives from their partners, greeted the day bright and early as they went to the site with a shared goal of promoting sustainability, especially in the city. They planted 300 seedlings provided by the Department of the Environment and Natural Resources (DENR).
“Engaging in greening programs has been the main component of our Corporate Social Responsibility efforts that began in June of 2010. We’ve done tree planting, mangrove planting, seedling propagation, and coastal clean-ups for the past 13 years. The aim is to promote sustainable development and protection of the environment,” said Manila Standard’s Circulation Department Chief Edgar Valmorida.
He added by actively participating in greening programs, Manila Standard continues to contribute, however small, in mitigating environmental concerns such as deforestation, climate change, pollution, land degradation and more.
World Environment Day is an annual global celebration, with 150 countries participating, to bring communities together to play their part in addressing immediate environmental concerns. This year’s theme is #BeatPlasticPollution to highlight the pressing issue of plastic pollution and finding apt solutions.
Manila Standard continues to recognize the relevance of creating relevant collaborations upholding its position as stewards of the Earth. This tree-planting activity aims to set the standard on how private-public partnerships can be the advents of change that create positive results for environmental preservation.