A company’s success is defined not just by its assets and finances. More than anything, it is about how much of an impact it makes on the lives of the people around it. When the late Dr. George S.K. Ty founded Metrobank in 1962, he set the same bar to measure his success. It was about how his businesses helped its customers and not the other way around.
In 1979, he set up the Metrobank Foundation with the philosophy: “Whatever I spend for my personal and family needs and wants, I should be able to give the same or even more for charity since there are many who are needy.”
Since then, the philosophy has gone beyond just the foundation and is ingrained in every Metrobanker. Over the past years, Metrobank has always had a hand in helping out even in the direst of times. From Yolanda in 2013, wherein Metrobank donated PhP 50 million in relief, to the more recent destruction in Marawi, wherein Metrobank donated PhP 4 million to the Filipino-Chinese Community’s rebuilding efforts.
It was no different for Metrobank during the COVID-19 lockdown. Having just launched their “Meaningful Banking” in 2019, the pandemic really put the new campaign to the test. Metrobank rose to the myriad of challenges presented by the enhanced community quarantine (ECQ), in meaningful and sincere ways.
Firstly, at the most basic yet integral of levels, Metrobank ensured that customers could safely transact from the safety of their homes with the new Metrobank Online and the Metrobank Mobile App. Customers managed their finances, paid their bills, sent money, and executed their banking needs without needing to leave home. Significantly, Metrobank recorded 74% of its transactions from online channels for the third quarter of the year. Due to the pandemic and social distancing protocols that are now in place, it is unlikely that this number will drastically change anytime soon.
However, for critical transactions that necessitated a physical visit, more than 200 branches in Luzon were opened during ECQ, not to mention almost all branches in Visayas and Mindanao. The branches were sanitized constantly and adhere to strict social distancing rules for the safety of their patrons as well as Metrobankers.
ATMs as well as Cash Accept Machines (CAMs) were readily available, and constantly sanitized and maintained nationwide, ensuring that the money you needed was where you needed it, and when. Metrobank even went as far as establishing a mobile ATM, to service communities that did not yet have a standing ATM.
During the ECQ, which was arguably the hardest few months of many people’s lives, Metrobank made meaningful contributions to people’s lives by extending a 30-day grace period to all loans and credit card bills — and even went as far as to waive fees for money transfers when using the Metrobank Mobile app and Metrobank Online until the end of the year.
Another meaningful contribution made by the Ty family-led group of companies was to provide, in cooperation with GT Capital Holdings, P200 Million to initiatives directly supporting the fight against the coronavirus — on top of the assistance they had already extended to customers, employees, and partners who needed help during the lockdown. Initiatives for stricken barangays, as well as the production of test kits in the early days, and PPEs for frontliners were all carried out as well.
As the country eased up on restrictions and people started gaining a semblance of normalcy once more while under general community quarantine, Metrobank's malasakit mindset continued and sought to help those who have had a harder time than most during the pandemic. For example, instead of the usual salu-salo for their 58th anniversary this year, Metrobank and its employees donated approximately P3.3 Million to feeding programs for people whose income and livelihood were directly affected by the pandemic, as well as not forgetting the brave frontliners who have helped our country through some of its darkest hours.
They say that in times of crisis, true character is revealed. It is now clear that this pandemic has revealed how Metrobank is delivering on its "Meaningful Banking" promise and continues to be the good hands that serve the needs of the community and grow as a profitable enterprise at the same time.