Crossing borders to make world safer, cleaner
Manufactured by Splash Corporation, one of the most formidable players in the Philippine personal care industry and a subsidiary of Wipro Consumer Care, Hygienix has evolved from being a simple household staple to becoming a true essential because of its germ-killing properties, moisturizing formula, refreshing scent and being "super sulit." As the pandemic spread across the globe, the reputation and popularity of the Hygienix brand also grew -- as it started supplying requirements in the Middle East, Hong Kong, Singapore, Taiwan, and China for soaps, hand sprays, and hand gels. Hygienix’s initial introductions to these markets were well received.
For Hygienix, going global meant not just exporting products but expanding the brand overseas. Because of the positive reception and increasing demand for germicidal products in their respective countries, Wipro Consumer Care companies in Malaysia, China, and parent company India decided to expand their personal care portfolio to include manufacturing germicidal products and adapt the brand “Hygienix”.
And even if vaccination programs have been rolled out to combat COVID-19, Filipinos everywhere can take pride in the fact that a homegrown brand like Hygienix is now crossing more borders and earning the public’s trust in their mission to #FightWorldGermination.
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