As a company geared towards digitizing the property sector, Lamudi’s biggest priority amid the pandemic was to help partners adapt to restrictions on mobility that halted transactions dependent on traditional real estate marketing.
Lamudi’s roadmap for pandemic success included easing the transition for those who were new to selling property online and helping real estate professionals reach their sales goals through virtual tours, online events, and training and coaching sessions from the Lamudi Academy.
Pandemic Impact on Property Search
Following the strictest community quarantine guidelines imposed from March to May 2020, the idea of homeownership increased in priority. In the second half of 2020, pageviews for homes grew by 33%, land 30%, and foreclosures 16.86%. Condominiums and apartments also earned 9.43% and 11.33% more leads, respectively.
Taking all of its events online, Lamudi highlighted the importance of resilience and adaptability in the face of adversity. With events such as The Outlook Roundtable Series, Virtual Broker Awards, and a new series featuring the WebiLaunch of the latest projects in the country, Lamudi showed its stakeholders that despite physical distancing, the industry can survive online.
Lamudi also made online payment for its partner brokers easier, and provided support for property sellers to post virtual tours. The platform also added landmark information and neighborhood rating to give property seekers a better location insight without physically visiting the area. Taking things one step further, in April, Lamudi will host the first and biggest Online Housing Fair in the Philippines.
Growing the Team to Address Greater Demand
As the leading real estate partner and trusted source of industry information, Lamudi reports the latest trends in the industry to aid stakeholders in course-correcting their strategies to reflect new normal demands from property seekers.
With the support of its parent company, EMPG, one of the leading digital classifieds groups in the MENA, South Asia and Southeast Asia regions, Lamudi aims to double its Philippine team in 2021 in response to the growing needs of the property sector, with its new CEO, Kenneth Stern, leading the company into its hypergrowth phase.
Since Lamudi’s inception in 2014, the future of real estate has always been geared towards digitizing the industry. In 2021, Lamudi is taking big strides with a bigger team to lead the industry’s survival in the new normal.
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