Philippine Craft Kings, JuggiesPH put local craft beer on centerstage
Underneath the world of flowing commercial beer is a sub-universe of very impressive, locally brewed craft beer. Small, usually independent craft breweries aim both for variety and quality, tickling the fancy of young-and-slightly-older discerning drinkers at bars, parties, hotels, and watering holes. Philippine Craft Kings (PCK) started bringing craft beers into the mainstream in 2013, penetrating the Philippine beer scene with just one brand, then growing to more than 20 partner breweries serving more than 100 beer variants at present. From non-alcoholic drinks like ginger ale, butter beer and soon, club soda, PCK and JuggiesPH have the works: light and sweet beers, lager, pilsner, pale ale, dark beer, stout, wheat beers and lagers, from 4.8% to 10.5% alcohol content. Now that most bars are closed and social interaction is limited, Philippine Craft Kings lets its market still enjoy the beers like before in Juggies -- insulated, tap-equipped containers with a freshness valve and comes with a key to unlock the easy-pour function. Juggies come in 2-liter and 5-liter options and can keep the drinks ice cold and fresh for up to three days. PCK/JuggiesPH CEO Jazel Justiniani Paraiso said they have responded to the limitations and challenges imposed by existing protocols by creating party packages and out of town packages made up of beer choices and their best pica pairs. “People can place their orders online and we deliver the Juggies along with the party packages. That way families and small groups can enjoy drinking beer and munching on tapas, snacks, cheeses, and other food pairings in the privacy and safety of home.” “Beers and drinks served in a Juggy are freshly brewed and kegged the same day they are ordered. They arrive cold and the Juggies -- which are reusable and recyclable -- are easy to use,” Paraiso added.
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