AB Heineken Philippines launches support for outlets, small businesses with Restart Program
Upon lifting of several liquor bans in different Visayas and NCR cities, AB Heineken has proactively worked with hundreds of on premise outlets in creating promotions and programs that would provide them added value and help them to recover. This includes giving of fresh beer kegs to bars and restaurants for free to replace old stocks and other premium items to help boost sales. To mitigate the impact of the quarantine, some outlets like Wingman had to reduce the number of staff and minimize their inventory while adding more promotions to help move products. “AB Heineken has been generous in providing support both with their products and marketing materials, as well as sponsorship of our promos. AB Heineken is a blessing in this challenging times,” said Ver Olazo, Store Manager of Wingman. On the other hand, Chicken & Beer Manager Kristine Pagtalunan feels optimistic and thankful about re-opening. According to her, AB Heineken’s support has kept them positive to stay open and made them feel that a partner is there for the branch. To help encourage safety and responsible consumption, ABHP donated protective shields for dine-in establishments, hygiene packs for staff, contactless menus, and other safety tools like physical distancing signage and stickers for ABHP customers. By respecting safety regulations in the “new normal”, consumers will help bars to remain open and therefore will be able to continue to enjoy socializing with friends in the future. The engaging call to action of the campaign is “#SocializeResponsibly to keep bars open”.
Heineken® has a long history of being a responsible brand. In the past, the brand has used its world-famous creativity to develop campaigns such as “Enjoy Heineken Responsibly” and “When You Drive, Never Drink” that have made significant impact globally. To date, ABHP has supported hundreds of small businesses and outlets in Metro Manila, Cavite, Laguna, Bacolod, Iloilo and Cebu.