SM Mall of Asia, December 12, 2024 – The wait is finally over, introducing the Internationally-renowned fashion brand niko and …! The Japanese phenomenon that puts individuality front and center has officially opened its first location in the Philippines, marking a thrilling milestone for the brand. Turning heads with this new venture, niko and … hosted an exclusive grand opening event for special guests, where attendees got an early look at all things niko and …
A celebration of intrinsic creativity, the niko and … launch set the stage for this exciting new chapter of Filipino style and expressiveness.
niko and … is more than just a Japanese fashion brand—it is a catalyst that seeks to enhance the way we see lifestyle. Dedicated to designing looks that bring out the natural flair in everyone, every item finds its perfect match, empowering each person’s individuality and unique sense of style.
While its core lies in fashion, niko and … brings together furniture, décor, food, music, and art, creating a dynamic space that feels like walking into the pages of an editorial magazine. niko and … is all about the thrill of discovery—that moment when you find something that fits effortlessly into your life like it was always meant to be.
niko and … crafts everything in their store on the foundation of the UNI9UE SENSES of life: clothes, food, live, hang out, know, health, travel, music, and local. These senses are infused in everything you buy at niko and …, creating items and experiences designed to harmonize with your unique needs, enriching every aspect of life.
The new store in SM Mall of Asia builds on these pillars; a thoughtfully designed space created entirely around the customer. It’s not just a place to shop—it’s a space to connect. The layout encourages guests to stay in the moment, fostering meaningful interactions rather than simple transactions.
As the holiday spirit fills the air, niko and … brings their store to life with Christmas adornments, American-vintage style! With trees, ornaments, wreaths, and decorations, every corner radiates festive cheer, creating a warm and inviting atmosphere for all who visit.
Following the ceremony, Mr. Daisuke Fujii shared his heartfelt excitement with the crowd: “We, at niko and … are inspired by the Filipino spirit that celebrates individuality, creativity, and meaningful experiences that help you express yourself in unique ways. Which is why our goal is to create a space where style and function come together, to elevate the way we live, with a concept we are thrilled to bring to the Filipino community where self-expression is deeply valued. ”
During the niko and … YOU store opening, esteemed guests put their personal style on display, showcasing outfits that not only matched their inner-self, but brought it out in a way no other can. Through the Customization Corner, attendees personalized their own tote bags with vibrant designs, giving them a space to explore every facet of niko and … and their personal approach to fashion.
In an era when individuality and self-expression are flourishing, niko and … believes people should wear their hearts on their sleeves–holding nothing back when expressing one’s inner creativity. By blending quality with accessibility, niko and … creates thoughtfully crafted pieces that click into place and adapt to the person’s changeable energy, celebrating what makes each person distinctly exceptional. They are more than just a brand—their mission is to honor what makes you, you.
