The VST ECS CXO Tech Summit 2024, held from November 13 to 16 at the picturesque Shangri-La Boracay, brought together some of Southeast Asia’s leading technology innovators to explore how artificial intelligence (AI) is transforming businesses. Among the summit’s key participants, Rubrik demonstrated its unparalleled expertise in data protection and cyber recovery.
With the theme “AI Revolution: Transforming Business, Work, and the Future,” the event featured discussions on cybersecurity resilience, where Rubrik took center stage to highlight its expertise in data protection and cyber recovery.
The Growing Need for Cyber Resilience
Cyberattacks, particularly ransomware, have become pervasive threats in today’s interconnected world. A 2022 Sophos survey revealed that 66% of organizations worldwide were hit by ransomware, with damages projected to rise to $265 billion globally by 2031. This escalating threat underscores the critical importance of modern cyber recovery solutions, a sentiment echoed by Rubrik during the summit.
Backups are no longer sufficient for today’s complex cyber challenges. Organizations need to ensure that their data can be restored quickly and securely, especially in the event of a ransomware attack.
Rubrik Security Cloud: A Unified Data Protection Platform
At the summit, Rubrik showcased its flagship product, the Rubrik Security Cloud, a comprehensive platform designed to safeguard data across enterprise, cloud, and SaaS environments. Built on the principles of Zero Trust Data Security, Rubrik Security Cloud delivers:
● Data Protection: Ensures immutable backups and secure data storage for enterprise, cloud, and unstructured environments.
● Data Threat Analytics: Leverages AI to monitor for anomalies, detect ransomware, and analyze potential threats across time-series snapshots.
● Data Security Posture: Monitors sensitive data exposure, reduces risks, and provides actionable insights through the Data Security Command Center.
● Cyber Recovery: Allows organizations to simulate, validate, and orchestrate recovery workflows while quarantining malware-affected backups.
Rubrik enables businesses to confidently restore data, mitigate downtime, and protect their reputation.
AI’s Dual Role in Cybersecurity
AI emerged as a recurring theme at the summit, particularly its dual role as both an enabler and a risk. AI enhances Rubrik’s ability to detect and respond to threats more efficiently. However, attackers are also leveraging AI to craft sophisticated methods of intrusion.
Rubrik’s AI-driven threat detection and data analytics capabilities address this challenge head-on. The Rubrik Data Threat Engine combines machine learning with threat intelligence to identify indicators of compromise, ensuring faster detection and recovery.
Industry Leadership and Recognition
Rubrik’s position as an industry leader was further cemented by its recognition as the 2024 Entrepreneurial Company of the Year by the Harvard Business School (HBS) Association of Northern California. The accolade reflects Rubrik’s pivotal role in enabling organizations to safeguard their data and maintain business continuity.
Collaborating for Cybersecurity
Rubrik also underscored the importance of public-private collaboration in strengthening cybersecurity.
Governments provide frameworks, but security is everyone’s responsibility. Rubrik works closely with partners to educate businesses on modern recovery practices, including tabletop exercises and live simulations.
The company’s success stories, including its work with Estée Lauder to protect sensitive customer data across a global network, exemplify its commitment to scalable and adaptable solutions. Estée Lauder leveraged Rubrik to monitor, classify, and secure data, significantly reducing risks of data exposure and regulatory non-compliance.
Empowering the Future of Cyber Recovery
Rubrik’s participation in the VST ECS CXO Tech Summit 2024 reaffirmed its mission to secure the world’s data. Through cutting-edge solutions like Rubrik Security Cloud, the company continues to redefine what’s possible in data protection and cyber recovery. As organizations navigate an increasingly complex threat landscape, Rubrik’s expertise offers a beacon of resilience and innovation.
