Universal Robina Corp. (URC) brands continue to lead in popularity, according to Kantar Group’s latest Brand Footprint report, which tracks consumer reach and purchasing trends. Six URC brands were named among the top choices for Filipino households.
Great Taste coffee ranked among the top 10 in the overall FMCG and Beverages sectors, while Piattos maintained its spot as one of the most popular food brands. C2, Nissin, and Cream All also showed improvement in their rankings.
Notably, Payless made its debut on the list of the top 20 food brands, with a consumer reach of 74 million. The brand’s increased popularity is attributed to its Payless Xtra Big variant and the newer Payless Sakto.
Kantar’s study measures brands by “consumer reach points” (CRP), a metric that tracks how often consumers purchase a brand and how many households buy it. Great Taste had a CRP of 440 million, ranking 8th in FMCG and 4th in beverages. C2 saw a 25 percent increase in CRP, reaching 32 million, while Piattos held onto the 7th spot in the food sector. Nissin climbed to 16th, and Cream All improved its position in dairy.
URC’s continued dominance in the FMCG market reflects the company’s strategy of reaching a wider audience with its broad range of products, including iconic brands like C2, Piattos, and Nissin.
