October 4, 2024 (Bangkok, Thailand): HOP INN, the leading budget hotel chain operating in Thailand, Philippines, and Japan, with over 70 branches and more than 7,000 rooms, has set out a new strategy to penetrate new markets in at least 3 new countries and expand as a regional brand.
Embarking on a high pace expansion plan in Thailand, Philippines, and Japan with the goal of growing and maintaining loyal customer base, HOP INN is targeting an average annual revenue growth rate (CAGR) of over 15%, aiming to become the number one budget hotel network in Asia-Pacific by 2030.
HOP INN reinforces the same standards everywhere, in every country, with the message “Consistency is Yours,” targeting travelers seeking value and comfort throughout the region.
Pichanun Boonpromgul, President, Hotel Investment said, “This year marks the 10th anniversary of HOP INN. Over the past decade, we have successfully followed our plans for expansion and maintained service quality. This year, HOP INN Japan opened 4 locations in Tokyo and Kyoto, while HOP INN Philippines now operates 10 branches across 3 major islands. We have received positive feedback and expanded our customer base from various countries across different continents. This gives us confidence to achieve our expansion plan.”
“To enhance HOP INN’s capabilities and readiness in line with the long-term investment plan, the IPO spin-off plan has been approved by the Board of Directors of The Erawan Group Public Company Limited. We established a set of key milestones to achieve by 2030. We anticipate filing the company for listing on Thai stock exchange in 2027, aiming for an initial public offering (IPO) to support our long-term expansion plan,” she added.
Nalinee Krisadavivat, President, Hotel Operation said, “HOP INN aims to make every journey easier for everyone. We strive to provide our guests with convenience throughout the customer journey – convenient location, easy to book, comfortable stay, and affordable. We place the highest priority on consistency in all aspects, delivering a great experience both before and after their stays. We own and manage all our hotels to ensure same quality across the entire network. Additionally, 95% of our hotels are newly built, ensuring uniformity in design and service standards. No matter which country or branch you stay in, whether it’s newly opened or one that has been operating for 10 years, you will have the same experience.”
“‘Consistency is Yours’ – this commitment comes from the dedication of our entire team in the past 10 years and will become our promise to our customers from now on. Every year, more than 2.5 million customers stay with HOP INN. We sincerely thank you for your support. HOP INN is ready to deliver quality service everywhere you go,” she added.
To celebrate its 10th hotel milestone, HOP INN Philippines launched its “Hop Inn 10 Hotels: Stay and Fly Promo” to reward its loyal customers with a chance to fly for free to Japan and their dream destinations in the Philippines via AirAsia until January 31, 2025. For details, visit www.hopinnhotel.com.
