Timeless Signature Color and Brand Legacy
New Balance has dropped a range of new footwear for its Grey Days 2024 Collection to celebrate the brand’s enduring legacy in its signature Grey color.
In service of building a superior running shoe in the 1980s, New Balance introduced the color Grey intentionally, a choice made with the same level of consideration as any performance feature. In keeping with the fearlessly independent New Balance ethos, the color Grey stood out amongst its competitors, while proving to be a perfect complement to the concrete and asphalt backdrop of urban road running.
Before long, people noticed Grey running shoes looked good anywhere. While the models have evolved over the years with ever changing technology and materials, Grey continues to embody New Balance’s timeless quality and style, in every form.
The new kicks include:
‘Grey Days’ WRPD Runner and 1906R which boast special-edition designs that use material mixes and distressed details inspired by the timelessness of stone;
Fresh Foam X 1080 ‘Grey’ which features suede detailing and a classic, tonal grey colorway provide a heritage-inspired take on the brand’s pinnacle running shoe;
District Vision x New Balance SC Elite v4 collaboration which launches globally along with a range of apparel;
KAWHI IV, a modern design of this state-of-the-art basketball shoe which offers consumers high-performance features, complimented by a sophisticated, lifestyle-influenced aesthetic that allows it to flex between the court and the street; and
‘Grey’ Coco CG1 and Fresh Foam Audazo Numeric, a special-edition Coco Gauff signature design features hairy suede accenting and neutral detailing.
Uncover your Grey Days style with the New Balance Grey Days 2024 collection. Available at the nearest New Balance store or Foot Locker!